Sai Loo is a Lecturer at the Institute of Education, University College London, UK. His areas of interest are in the interdisciplinary approaches to defining, identifying and applying knowledge in different pedagogic and work settings. He has published widely including the Routledge research monograph, Vocationalism in Further and Higher Education.

"This book fixes terms that are universally bandied about in modern business parlance within an original conceptual framework that draws from economics, sociology, psychology and management. It then grounds them in empirical studies of four occupations (software developers and managers; copy writers and creative directors) in two creative industries (IT software and advertising) in three countries (England, Japan and Singapore). This interdisciplinary approach gets beneath the slogans to show how divisions of knowledge and labour are collapsing between managers and ‘leaders’ as producers and consumers relate individually and collectively across an increasingly integrated workforce. It will find readers in academic areas from business to education, cultural studies to information science, as well as other ‘knowledge workers’ seeking to make sense of the increasingly networked reality in which we are all involved."Patrick Ainley, Professor of Training and Education in the University of Greenwich School of Education and Training (as was) and now a Visiting Fellow in the Business Faculty and at New College, Oxford.

• 1. Introduction2. The Knowledge Economy and Perceptions of Knowledge 3. Knowledge Work – Issues and Perspectives4. Critical Perceptions of Creativity and Knowledge Work5. A Theoretical Framework of Creative Knowledge Work6. Advertising I7. Advertising II8. Information Technology Software I9. Information Technology Software II10. Forward 11. Coda

Sai Loo is a Lecturer at the Institute of Education, University College London, UK. His areas of interest are in the interdisciplinary approaches to defining, identifying and applying knowledge in different pedagogic and work settings. He has published widely including the Routledge research monograph, Vocationalism in Further and Higher Education.

"This book fixes terms that are universally bandied about in modern business parlance within an original conceptual framework that draws from economics, sociology, psychology and management. It then grounds them in empirical studies of four occupations (software developers and managers; copy writers and creative directors) in two creative industries (IT software and advertising) in three countries (England, Japan and Singapore). This interdisciplinary approach gets beneath the slogans to show how divisions of knowledge and labour are collapsing between managers and ‘leaders’ as producers and consumers relate individually and collectively across an increasingly integrated workforce. It will find readers in academic areas from business to education, cultural studies to information science, as well as other ‘knowledge workers’ seeking to make sense of the increasingly networked reality in which we are all involved."Patrick Ainley, Professor of Training and Education in the University of Greenwich School of Education and Training (as was) and now a Visiting Fellow in the Business Faculty and at New College, Oxford.

• 1. Introduction2. The Knowledge Economy and Perceptions of Knowledge 3. Knowledge Work – Issues and Perspectives4. Critical Perceptions of Creativity and Knowledge Work5. A Theoretical Framework of Creative Knowledge Work6. Advertising I7. Advertising II8. Information Technology Software I9. Information Technology Software II10. Forward 11. Coda

Sai Loo is a Lecturer at the Institute of Education, University College London, UK. His areas of interest are in the interdisciplinary approaches to defining, identifying and applying knowledge in different pedagogic and work settings. He has published widely including the Routledge research monograph, Vocationalism in Further and Higher Education.

"This book fixes terms that are universally bandied about in modern business parlance within an original conceptual framework that draws from economics, sociology, psychology and management. It then grounds them in empirical studies of four occupations (software developers and managers; copy writers and creative directors) in two creative industries (IT software and advertising) in three countries (England, Japan and Singapore). This interdisciplinary approach gets beneath the slogans to show how divisions of knowledge and labour are collapsing between managers and ‘leaders’ as producers and consumers relate individually and collectively across an increasingly integrated workforce. It will find readers in academic areas from business to education, cultural studies to information science, as well as other ‘knowledge workers’ seeking to make sense of the increasingly networked reality in which we are all involved."Patrick Ainley, Professor of Training and Education in the University of Greenwich School of Education and Training (as was) and now a Visiting Fellow in the Business Faculty and at New College, Oxford.

• 1. Introduction2. The Knowledge Economy and Perceptions of Knowledge 3. Knowledge Work – Issues and Perspectives4. Critical Perceptions of Creativity and Knowledge Work5. A Theoretical Framework of Creative Knowledge Work6. Advertising I7. Advertising II8. Information Technology Software I9. Information Technology Software II10. Forward 11. Coda