Internal Marketing

Another Approach to Marketing for Growth

AvTatsuya Kimura

Häftad, Engelska, 2019

Del i serien Routledge Frontiers of Business Management

701 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Inbunden

2 540 kr

E-bok

814 kr

E-bok

820 kr

Beskrivning

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings.This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.

Produktinformation

Utgivningsdatum:2019-06-05
Mått:156 x 234 x undefined mm
Vikt:450 g
Format:Häftad
Språk:Engelska
Serie:Routledge Frontiers of Business Management
Antal sidor:230
Förlag:Taylor & Francis Ltd
ISBN:9780367350659

Utforska kategorier

Mer om författaren

Tatsuya Kimura is Professor at the Graduate School of Business and Finance, Waseda University, Japan.

Innehållsförteckning

Introduction 1 Purpose and structure of this book 2 The basic concept of internal marketing 3 Internal marketing and R&D 4 Empirical investigation on the integration of marketing and R&D 5 Internal marketing and sales 6 Internal marketing and human resource management 7 Internal marketing of services 8 Major issues and practical proposals 9 Summary and topics for future research

Mer från samma serie

Innovation and Industrial Development in China

Kaidong Feng

Inbunden, 2019

2 546 kr

Labor Relations and Human Resource Management in China

Connie Zheng

Inbunden, 2019

2 473 kr

Beauty of Crowdfunding

Sunghan Ryu

Inbunden, 2019

2 546 kr

Football Entrepreneurship

Vanessa Ratten

Inbunden, 2022

2 163 kr

Entrepreneurship, Innovation and Inequality

Vanessa Ratten, Jose Álvarez-García, Maria de la Cruz del Rio-Rama

Inbunden, 2019

2 546 kr

Fostering Local Entrepreneurship in a Multinational Enterprise

Joe J. Amberg, Sara L. McGaughey

Häftad, 2019

701 kr

Digital Business and Sustainable Development

Yongrok Choi

Häftad, 2019

701 kr

Management Control Systems in Japan

Takashi Shimizu

Häftad, 2019

701 kr

Entrepreneurship, Innovation and Smart Cities

Vanessa Ratten

Häftad, 2019

681 kr

Japanese Management in Evolution

Tsutomu Nakano

Häftad, 2019

701 kr

Du kanske också är intresserad av

10% rabatt på allt

Exit Adventskalender - Julens magi (SE)

Exit

499 kr