Saurabh Kumar Dixit, PhD is an Associate Professor and Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. He holds a Bachelor’s degree in Hotel Management and Catering Technology, a Master’s degree in Tourism Management, and a Doctorate (PhD) in Hotel Management. His research interests include Consumer Behavior, Gastronomic Tourism, Service Marketing, Experience Management, and Marketing in hospitality and tourism contexts. He has worked more than 20 years in a number of Indian universities and educational institutes and successfully completed different research projects relating to hospitality and tourism management. He has 11 books to his credit including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism and The Routledge Handbook of Gastronomic Tourism. He can be contacted at saurabh5sk@yahoo.com.

“Filled with thoughtful pieces penned by writers from around the world, this handbook covers a variety of topics focusing on theoretical as well as practical facets of tourism experience management and marketing. The topics covered range from traditional frameworks for designing, delivering and managing tourism experiences to more current and emerging topics such as co-creating tourism experiences with customers and using technological advances to enhance and promote tourism experiences. This volume is a valuable resource for tourism researchers and practitioners.”A. Parasuraman, Professor of Marketing and Holder of the James W. McLamore Chair, University of Miami, USA“The Routledge Handbook of Tourism Experience Management and Marketing represents an unparalleled collection of thoughtful contributions to the advancement of experience thinking. It will prove an invaluable resource not only within the tourism industry, but for any experience-focused professional, as many of the models, metrics, design considerations, and technology twists put forth provide insights applicable to any experience-minded business. Indeed, in the Experience Economy – where time is the currency of consumption – all customers are tourists; and this volume helps set the agenda as enterprises compete to offer compelling places to spend their time.”B. Joseph Pine II & James H. Gilmore, co-authors of The Experience Economy: Competing for Time, Attention, and Money“The Routledge Handbook of Tourism Experience Management and Marketing provides comprehensive coverage of recent experience research and thinking. The handbook provides 52 chapters from authors from around the world. Sections of the handbook that are of topical interest include designing experiences, technology-enabled experiences, and sustainable tourism experiences. The chapters cover experience in diverse contexts such as hospitality, attractions, gastronomy, travel, and accommodation. Theoretical, methodological and empirical chapters include international case studies. This edited book is a timely collection providing the state of the art of management and marketing of tourism experiences.”Noel Scott, Professor of Tourism Management, Sustainability Research Centre, University of the Sunshine Coast, Australia

• Part 1: Tourism experience: theories, structure and frameworks 1. Conceptualizations of tourism experience. 2. A Systematic Review of The Tourism Experience Research From 2009 To 2018. 3. Key Drivers of Tourism Experience. 4. Typology of Tourism Experience. 5. Customer Experience in Tourism: An Overview. 6. The Role and Measurement of Emotions in Tourist Experiences. 7. The essence of memorable experience. 8. Service emplyees and customer experience. 9. Relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and loyalty. 10. Tourism and the experience economy: a critique? Part 2: Crafting Tourism Experiences. 11. Understanding the experience design process. 12. Experiential choice in tourism. 13. The service experiencescape. 14. Exploring image, perception and motivation in tourism experience. 15. Learning through extraordinary tourism experiences. 16. Resident Driven City Hospitality Design and Delivery. 17. Experiential Heritage Tourism Designing in United Arab Emirates. 18. Trends in Experience Design: Strategies for Attracting Millennials to Wineries in Victoria, Australia. 19. The Role of themes and stories in tourism experiences. 20. Understanding Performativity and Embodied Tourism Experiences in Animal-Based Tourism in the Arctic. 21. Experiential Dissonance. Part 3: Marketing Tourism Experiences. 22. Traditional versus Experiential Marketing in Tourism. 23. Marketing Approach to the Tourist Experience. 24. Experiential marketing for tourism destinations. 25. Relationship Marketing: A Consumer Experience Perspective. 26. Interpreting Relationships among Oktoberfest Tourists’ Experiences and Perceived Value, Overall Satisfaction and Loyalty Behaviors for Better Marketing Strategy Decisions. 27. Delivering Quality and Memorable Tourism Experience. 28. Marketing gastronomic tourism experiences. 29. Managing Brand Experience and Reputation in the Hotel Business. 30. Managing Service Failure and Recoveries. 31. Dark Tourism: Negative Experiences as Part of Modern Tourism. Part 4: Technology enabled tourism experiences. 32. Sharing Economy and Tourism Experience. 33. An Exploration of Experiential Travel Behavior during Traveler Journey. 34. Co-Construction of the Tourist Experience via Social Networking Sites. 35. Technologies for Enhancing Wine Tourism Experience. 36. Pictures, Colors and Emotions: Shaping the UK’s E-Tourism Experience. 37. Managing Tourist Experience through Social Media: Evidence from South Korea. 38. Virtual Reality, Augmented Reality and Tourism Experience. Part 5: Sustainable Tourism Experience. 39. Sustainable tourism and the visitor experience. 40. Rethinking Sustainable Tourism through Identity Decomposition: The Stratification of the Intensifying Factors of the Tourism Experience. 41. Developing Rural Tourism through Co-Creation of Sustainable Tourist Experiences. 42. Towards Green Loyalty: Driving From Green Experiential Quality, Green Emotional Attachment, Green Image, Green Switching Experience And Green Experiential Satisfaction. 43. Guest and Host Relation in Tourism Experience Building: Rising Issue of Sustainability. Part 6: Emerging Avenues of Tourism Experience And Co - Creation. 44. Co–Creation of Tourism Experiences: A Conceptual Framework. 45. Co-Creation of Tourism Experience through Service Dominant Logic. 46. Place-Based Business Models of Value Creation in Tourism: Case of the Albergo Diffuso. 47. Chinese Meaning of Face in Arctic Norway: Cultural Co-Creation for Tourist Experiences. 48. The Emotional Labor of the Co-Created Tourism Experience. 49. Tourism experience and destination competitiveness. 50. Senior Tourism and Customer Experience: Links and Opportunities. 51. Crisis Management and Tourism Experiences. 52. Conclusion: Some Reflections on Experiential Tourism Management and Marketing.

Saurabh Kumar Dixit, PhD is an Associate Professor and Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. He holds a Bachelor’s degree in Hotel Management and Catering Technology, a Master’s degree in Tourism Management, and a Doctorate (PhD) in Hotel Management. His research interests include Consumer Behavior, Gastronomic Tourism, Service Marketing, Experience Management, and Marketing in hospitality and tourism contexts. He has worked more than 20 years in a number of Indian universities and educational institutes and successfully completed different research projects relating to hospitality and tourism management. He has 11 books to his credit including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism and The Routledge Handbook of Gastronomic Tourism. He can be contacted at saurabh5sk@yahoo.com.

“Filled with thoughtful pieces penned by writers from around the world, this handbook covers a variety of topics focusing on theoretical as well as practical facets of tourism experience management and marketing. The topics covered range from traditional frameworks for designing, delivering and managing tourism experiences to more current and emerging topics such as co-creating tourism experiences with customers and using technological advances to enhance and promote tourism experiences. This volume is a valuable resource for tourism researchers and practitioners.”A. Parasuraman, Professor of Marketing and Holder of the James W. McLamore Chair, University of Miami, USA“The Routledge Handbook of Tourism Experience Management and Marketing represents an unparalleled collection of thoughtful contributions to the advancement of experience thinking. It will prove an invaluable resource not only within the tourism industry, but for any experience-focused professional, as many of the models, metrics, design considerations, and technology twists put forth provide insights applicable to any experience-minded business. Indeed, in the Experience Economy – where time is the currency of consumption – all customers are tourists; and this volume helps set the agenda as enterprises compete to offer compelling places to spend their time.”B. Joseph Pine II & James H. Gilmore, co-authors of The Experience Economy: Competing for Time, Attention, and Money“The Routledge Handbook of Tourism Experience Management and Marketing provides comprehensive coverage of recent experience research and thinking. The handbook provides 52 chapters from authors from around the world. Sections of the handbook that are of topical interest include designing experiences, technology-enabled experiences, and sustainable tourism experiences. The chapters cover experience in diverse contexts such as hospitality, attractions, gastronomy, travel, and accommodation. Theoretical, methodological and empirical chapters include international case studies. This edited book is a timely collection providing the state of the art of management and marketing of tourism experiences.”Noel Scott, Professor of Tourism Management, Sustainability Research Centre, University of the Sunshine Coast, Australia

• Part 1: Tourism experience: theories, structure and frameworks 1. Conceptualizations of tourism experience. 2. A Systematic Review of The Tourism Experience Research From 2009 To 2018. 3. Key Drivers of Tourism Experience. 4. Typology of Tourism Experience. 5. Customer Experience in Tourism: An Overview. 6. The Role and Measurement of Emotions in Tourist Experiences. 7. The essence of memorable experience. 8. Service emplyees and customer experience. 9. Relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and loyalty. 10. Tourism and the experience economy: a critique? Part 2: Crafting Tourism Experiences. 11. Understanding the experience design process. 12. Experiential choice in tourism. 13. The service experiencescape. 14. Exploring image, perception and motivation in tourism experience. 15. Learning through extraordinary tourism experiences. 16. Resident Driven City Hospitality Design and Delivery. 17. Experiential Heritage Tourism Designing in United Arab Emirates. 18. Trends in Experience Design: Strategies for Attracting Millennials to Wineries in Victoria, Australia. 19. The Role of themes and stories in tourism experiences. 20. Understanding Performativity and Embodied Tourism Experiences in Animal-Based Tourism in the Arctic. 21. Experiential Dissonance. Part 3: Marketing Tourism Experiences. 22. Traditional versus Experiential Marketing in Tourism. 23. Marketing Approach to the Tourist Experience. 24. Experiential marketing for tourism destinations. 25. Relationship Marketing: A Consumer Experience Perspective. 26. Interpreting Relationships among Oktoberfest Tourists’ Experiences and Perceived Value, Overall Satisfaction and Loyalty Behaviors for Better Marketing Strategy Decisions. 27. Delivering Quality and Memorable Tourism Experience. 28. Marketing gastronomic tourism experiences. 29. Managing Brand Experience and Reputation in the Hotel Business. 30. Managing Service Failure and Recoveries. 31. Dark Tourism: Negative Experiences as Part of Modern Tourism. Part 4: Technology enabled tourism experiences. 32. Sharing Economy and Tourism Experience. 33. An Exploration of Experiential Travel Behavior during Traveler Journey. 34. Co-Construction of the Tourist Experience via Social Networking Sites. 35. Technologies for Enhancing Wine Tourism Experience. 36. Pictures, Colors and Emotions: Shaping the UK’s E-Tourism Experience. 37. Managing Tourist Experience through Social Media: Evidence from South Korea. 38. Virtual Reality, Augmented Reality and Tourism Experience. Part 5: Sustainable Tourism Experience. 39. Sustainable tourism and the visitor experience. 40. Rethinking Sustainable Tourism through Identity Decomposition: The Stratification of the Intensifying Factors of the Tourism Experience. 41. Developing Rural Tourism through Co-Creation of Sustainable Tourist Experiences. 42. Towards Green Loyalty: Driving From Green Experiential Quality, Green Emotional Attachment, Green Image, Green Switching Experience And Green Experiential Satisfaction. 43. Guest and Host Relation in Tourism Experience Building: Rising Issue of Sustainability. Part 6: Emerging Avenues of Tourism Experience And Co - Creation. 44. Co–Creation of Tourism Experiences: A Conceptual Framework. 45. Co-Creation of Tourism Experience through Service Dominant Logic. 46. Place-Based Business Models of Value Creation in Tourism: Case of the Albergo Diffuso. 47. Chinese Meaning of Face in Arctic Norway: Cultural Co-Creation for Tourist Experiences. 48. The Emotional Labor of the Co-Created Tourism Experience. 49. Tourism experience and destination competitiveness. 50. Senior Tourism and Customer Experience: Links and Opportunities. 51. Crisis Management and Tourism Experiences. 52. Conclusion: Some Reflections on Experiential Tourism Management and Marketing.

Saurabh Kumar Dixit, PhD is an Associate Professor and Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. He holds a Bachelor’s degree in Hotel Management and Catering Technology, a Master’s degree in Tourism Management, and a Doctorate (PhD) in Hotel Management. His research interests include Consumer Behavior, Gastronomic Tourism, Service Marketing, Experience Management, and Marketing in hospitality and tourism contexts. He has worked more than 20 years in a number of Indian universities and educational institutes and successfully completed different research projects relating to hospitality and tourism management. He has 11 books to his credit including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism and The Routledge Handbook of Gastronomic Tourism. He can be contacted at saurabh5sk@yahoo.com.

“Filled with thoughtful pieces penned by writers from around the world, this handbook covers a variety of topics focusing on theoretical as well as practical facets of tourism experience management and marketing. The topics covered range from traditional frameworks for designing, delivering and managing tourism experiences to more current and emerging topics such as co-creating tourism experiences with customers and using technological advances to enhance and promote tourism experiences. This volume is a valuable resource for tourism researchers and practitioners.”A. Parasuraman, Professor of Marketing and Holder of the James W. McLamore Chair, University of Miami, USA“The Routledge Handbook of Tourism Experience Management and Marketing represents an unparalleled collection of thoughtful contributions to the advancement of experience thinking. It will prove an invaluable resource not only within the tourism industry, but for any experience-focused professional, as many of the models, metrics, design considerations, and technology twists put forth provide insights applicable to any experience-minded business. Indeed, in the Experience Economy – where time is the currency of consumption – all customers are tourists; and this volume helps set the agenda as enterprises compete to offer compelling places to spend their time.”B. Joseph Pine II & James H. Gilmore, co-authors of The Experience Economy: Competing for Time, Attention, and Money“The Routledge Handbook of Tourism Experience Management and Marketing provides comprehensive coverage of recent experience research and thinking. The handbook provides 52 chapters from authors from around the world. Sections of the handbook that are of topical interest include designing experiences, technology-enabled experiences, and sustainable tourism experiences. The chapters cover experience in diverse contexts such as hospitality, attractions, gastronomy, travel, and accommodation. Theoretical, methodological and empirical chapters include international case studies. This edited book is a timely collection providing the state of the art of management and marketing of tourism experiences.”Noel Scott, Professor of Tourism Management, Sustainability Research Centre, University of the Sunshine Coast, Australia

• Part 1: Tourism experience: theories, structure and frameworks 1. Conceptualizations of tourism experience. 2. A Systematic Review of The Tourism Experience Research From 2009 To 2018. 3. Key Drivers of Tourism Experience. 4. Typology of Tourism Experience. 5. Customer Experience in Tourism: An Overview. 6. The Role and Measurement of Emotions in Tourist Experiences. 7. The essence of memorable experience. 8. Service emplyees and customer experience. 9. Relationships between tourists’ emotional experiences, perceived overall image, satisfaction, and loyalty. 10. Tourism and the experience economy: a critique? Part 2: Crafting Tourism Experiences. 11. Understanding the experience design process. 12. Experiential choice in tourism. 13. The service experiencescape. 14. Exploring image, perception and motivation in tourism experience. 15. Learning through extraordinary tourism experiences. 16. Resident Driven City Hospitality Design and Delivery. 17. Experiential Heritage Tourism Designing in United Arab Emirates. 18. Trends in Experience Design: Strategies for Attracting Millennials to Wineries in Victoria, Australia. 19. The Role of themes and stories in tourism experiences. 20. Understanding Performativity and Embodied Tourism Experiences in Animal-Based Tourism in the Arctic. 21. Experiential Dissonance. Part 3: Marketing Tourism Experiences. 22. Traditional versus Experiential Marketing in Tourism. 23. Marketing Approach to the Tourist Experience. 24. Experiential marketing for tourism destinations. 25. Relationship Marketing: A Consumer Experience Perspective. 26. Interpreting Relationships among Oktoberfest Tourists’ Experiences and Perceived Value, Overall Satisfaction and Loyalty Behaviors for Better Marketing Strategy Decisions. 27. Delivering Quality and Memorable Tourism Experience. 28. Marketing gastronomic tourism experiences. 29. Managing Brand Experience and Reputation in the Hotel Business. 30. Managing Service Failure and Recoveries. 31. Dark Tourism: Negative Experiences as Part of Modern Tourism. Part 4: Technology enabled tourism experiences. 32. Sharing Economy and Tourism Experience. 33. An Exploration of Experiential Travel Behavior during Traveler Journey. 34. Co-Construction of the Tourist Experience via Social Networking Sites. 35. Technologies for Enhancing Wine Tourism Experience. 36. Pictures, Colors and Emotions: Shaping the UK’s E-Tourism Experience. 37. Managing Tourist Experience through Social Media: Evidence from South Korea. 38. Virtual Reality, Augmented Reality and Tourism Experience. Part 5: Sustainable Tourism Experience. 39. Sustainable tourism and the visitor experience. 40. Rethinking Sustainable Tourism through Identity Decomposition: The Stratification of the Intensifying Factors of the Tourism Experience. 41. Developing Rural Tourism through Co-Creation of Sustainable Tourist Experiences. 42. Towards Green Loyalty: Driving From Green Experiential Quality, Green Emotional Attachment, Green Image, Green Switching Experience And Green Experiential Satisfaction. 43. Guest and Host Relation in Tourism Experience Building: Rising Issue of Sustainability. Part 6: Emerging Avenues of Tourism Experience And Co - Creation. 44. Co–Creation of Tourism Experiences: A Conceptual Framework. 45. Co-Creation of Tourism Experience through Service Dominant Logic. 46. Place-Based Business Models of Value Creation in Tourism: Case of the Albergo Diffuso. 47. Chinese Meaning of Face in Arctic Norway: Cultural Co-Creation for Tourist Experiences. 48. The Emotional Labor of the Co-Created Tourism Experience. 49. Tourism experience and destination competitiveness. 50. Senior Tourism and Customer Experience: Links and Opportunities. 51. Crisis Management and Tourism Experiences. 52. Conclusion: Some Reflections on Experiential Tourism Management and Marketing.