David McAdams is professor of business administration at Duke University's Fuqua School of Business and economics professor at Duke. Holding a PhD from Stanford's Graduate School of Business and previously associate professor at MIT Sloan, he is a distinguished scholar in microeconomic theory and game theory. McAdams applies his expertise to consulting in market design and strategic business challenges, aiding various firms in auction strategies and mission-critical decisions. He has authored Game-Changer: Game Theory and the Art of Transforming Strategic Situations (Norton, 2014) and instructs MBA and PhD courses on game theory and market design at Duke.

"Real-life lessons presented in a readily accessible way for the benefit of non-business readers." "David McAdams's Game-Changer is a rare book: a nontechnical first introduction to game theory that also offers a fresh perspective, on how the best strategy for playing a game can often be to change the rules. I can see that I'll have lots of opportunities to recommend it." -- Alvin E. Roth, winner of the 2012 Nobel Prize in Economics "Ideally, business strategy books provide both general insights applicable to a broad set of competitive situations and illustrations of the theory that demonstrate the richness of the insight and the practical formulation of strategy. Game-Changer is chock-full of both insight and applications." -- R. Preston McAfee, author of Competitive Solutions: A Strategist's Toolkit "Intriguing... An absorbing read."

David McAdams is professor of business administration at Duke University's Fuqua School of Business and economics professor at Duke. Holding a PhD from Stanford's Graduate School of Business and previously associate professor at MIT Sloan, he is a distinguished scholar in microeconomic theory and game theory. McAdams applies his expertise to consulting in market design and strategic business challenges, aiding various firms in auction strategies and mission-critical decisions. He has authored Game-Changer: Game Theory and the Art of Transforming Strategic Situations (Norton, 2014) and instructs MBA and PhD courses on game theory and market design at Duke.

"Real-life lessons presented in a readily accessible way for the benefit of non-business readers." "David McAdams's Game-Changer is a rare book: a nontechnical first introduction to game theory that also offers a fresh perspective, on how the best strategy for playing a game can often be to change the rules. I can see that I'll have lots of opportunities to recommend it." -- Alvin E. Roth, winner of the 2012 Nobel Prize in Economics "Ideally, business strategy books provide both general insights applicable to a broad set of competitive situations and illustrations of the theory that demonstrate the richness of the insight and the practical formulation of strategy. Game-Changer is chock-full of both insight and applications." -- R. Preston McAfee, author of Competitive Solutions: A Strategist's Toolkit "Intriguing... An absorbing read."

David McAdams is professor of business administration at Duke University's Fuqua School of Business and economics professor at Duke. Holding a PhD from Stanford's Graduate School of Business and previously associate professor at MIT Sloan, he is a distinguished scholar in microeconomic theory and game theory. McAdams applies his expertise to consulting in market design and strategic business challenges, aiding various firms in auction strategies and mission-critical decisions. He has authored Game-Changer: Game Theory and the Art of Transforming Strategic Situations (Norton, 2014) and instructs MBA and PhD courses on game theory and market design at Duke.

"Real-life lessons presented in a readily accessible way for the benefit of non-business readers." "David McAdams's Game-Changer is a rare book: a nontechnical first introduction to game theory that also offers a fresh perspective, on how the best strategy for playing a game can often be to change the rules. I can see that I'll have lots of opportunities to recommend it." -- Alvin E. Roth, winner of the 2012 Nobel Prize in Economics "Ideally, business strategy books provide both general insights applicable to a broad set of competitive situations and illustrations of the theory that demonstrate the richness of the insight and the practical formulation of strategy. Game-Changer is chock-full of both insight and applications." -- R. Preston McAfee, author of Competitive Solutions: A Strategist's Toolkit "Intriguing... An absorbing read."