Building and maintaining a private practice today requires initiative, creativity,and a willingness to adapt new tools, technologies, and techniques to your business.As a therapist, and a small business owner of a private practice, you facethe challenges of fluctuating market trends, infrastructure inefficiencies, seismicchanges in demographic populations, complex reimbursement systems,and technological advances which alter practice patterns. Your “therapist side”may be reluctant to think of yourself as a businessperson; however, if you areto keep offering your valuable services, you owe it to yourself and your clientsto build the most effective and efficient practice possible. To do so, you need totake advantage of the latest technology.Tracy Todd presents a number of technologies that will help you build, maintain,and expand your practice. He clearly walks you through the (surprisingly easy)process of creating your own Web site, highlighting the usefulness of featuressuch as online scheduling and payment systems. He also provides overviews ofpodcasting, videocasting, blogs, and electronic file management, pointing outthe benefits of each, and how you can go about applying these tools to yourpractice. The result is a book that will help you streamline your administrativeduties, while expanding your clinical reach—thus helping your practice thrive.
