Practical Benchmarking: The Complete Guide

This book provides a practical guide to the application of "benchmarking" in any business context. Benchmarking is viewed as a continuous process of measurement and its relationship to continuous improvement and business results is clearly established. Numerous examples and case studies of specific applications are presented. The book shows managers how benchmarking can be used as a business strategy shaper and equips them with clear guidelines for the successful implementation of benchmarking and its integration with all business operations.