Demystifying Business Celebrity (inbunden)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
192
Utgivningsdatum
2009-08-20
Förlag
Taylor & Francis Ltd
Dimensioner
220 x 165 x 11 mm
Vikt
254 g
ISBN
9780415327824

Demystifying Business Celebrity

av Eric Guthey, Timothy Clark, Brad Jackson, Eric Guthey, Timothy Clark
Häftad,  Engelska, 2009-08-20
604
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Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic exploration of how they are constructed and why they exist. Business celebrities include entrepreneurs, CEOs, and management gurus. The book argues that these individuals are not self-made, but rather are created by a process of widespread media exposure to the point that their actions, personalities and even private lives function symbolically to represent significant dynamics and tensions prevalent in the contemporary business environment. Demystifying Business Celebrity raises questions about the impact and significance of the production of celebrity upon our understanding of, and our ability to promote the practice of leadership in an enlightened manner. The book will prove a useful addition to the enlightened business student's bookshelf and will be informative reading for all those with an interest in business and management.

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Eric Guthey, Timothy Clark, Brad Jackson, Eric Guthey, Timothy Clark

Övrig information

Eric Guthey is Associate Professor of Intercultural Communication and Management at the Copenhagen Business School, Denmark. Timothy Clark is Professor of Organizational Behaviour at Durham Business School, UK. He has authored a number of books including Management Speak, with David Greatbatch (Routledge, 2005). Brad Jackson is the Fletcher Building Education Trust Chair in Leadership at The University of Auckland Business School, New Zealand. His previous books include Management Gurus and Management Fashions (Routledge, 2001).

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