Ruth Taplin is Director of The Centre for Japanese and East Asian Studies and Editor of the Journal of Interdisciplinary Economics, Research Fellow, Birkbeck College, University of London and The University of Leicester. She is the author/editor of nine books and has written special reports for The Times

'The valuing of intellectual property is an art not a science and this book is a must read for all those involved or connected to intellectual property and its valuation in any form.' - Managing Intellectual Property'This book, written by the foremost authorities in the field ... considers the latest developments and puts forward much new thinking. Because of its interdisciplinary approach ...[it] will be of great interest to business practitioners, analysts, venture capitalists, accountants, insurance experts, the IP lawyers as well as those who hold intellectual property assets' - Technology Enterprise'Ruth Taplin has compiled a stimulating, and in many respects ground-breaking, book which comprehensively covers a topic of vital imporatnce to the rapidly evolving global economy.' - japansociety

• List of contributors Preface Acknowledgements 1. Introduction 2. Technology Transfer from US Universities: The need to value IP at the point of commercialisation 3. The Role of Entrepreneurship and Venture Business in Redefining the Value of Intellectual Property in Japan 4. Understanding how IP is Valued in Japan in Relation to Medicine 5. Intellectual Property Litigation, Liability Insurance, Issues and Solutions 6. Protection of Intellectual Property Value/Revenue and the Insurance Solution 7. Standardisation and Patent Pools in Japan: Its effect on valuing IP and limits under competition law 8. Re-defining Brand Valuation within the Japanese Context 9. Japanese Patent Publications as a Source of Information Appendix: New Challenges for the Japanese National Universities in the IPR Management and Spin-off Ventures Index

Ruth Taplin is Director of The Centre for Japanese and East Asian Studies and Editor of the Journal of Interdisciplinary Economics, Research Fellow, Birkbeck College, University of London and The University of Leicester. She is the author/editor of nine books and has written special reports for The Times

'The valuing of intellectual property is an art not a science and this book is a must read for all those involved or connected to intellectual property and its valuation in any form.' - Managing Intellectual Property'This book, written by the foremost authorities in the field ... considers the latest developments and puts forward much new thinking. Because of its interdisciplinary approach ...[it] will be of great interest to business practitioners, analysts, venture capitalists, accountants, insurance experts, the IP lawyers as well as those who hold intellectual property assets' - Technology Enterprise'Ruth Taplin has compiled a stimulating, and in many respects ground-breaking, book which comprehensively covers a topic of vital imporatnce to the rapidly evolving global economy.' - japansociety

• List of contributors Preface Acknowledgements 1. Introduction 2. Technology Transfer from US Universities: The need to value IP at the point of commercialisation 3. The Role of Entrepreneurship and Venture Business in Redefining the Value of Intellectual Property in Japan 4. Understanding how IP is Valued in Japan in Relation to Medicine 5. Intellectual Property Litigation, Liability Insurance, Issues and Solutions 6. Protection of Intellectual Property Value/Revenue and the Insurance Solution 7. Standardisation and Patent Pools in Japan: Its effect on valuing IP and limits under competition law 8. Re-defining Brand Valuation within the Japanese Context 9. Japanese Patent Publications as a Source of Information Appendix: New Challenges for the Japanese National Universities in the IPR Management and Spin-off Ventures Index

Ruth Taplin is Director of The Centre for Japanese and East Asian Studies and Editor of the Journal of Interdisciplinary Economics, Research Fellow, Birkbeck College, University of London and The University of Leicester. She is the author/editor of nine books and has written special reports for The Times

'The valuing of intellectual property is an art not a science and this book is a must read for all those involved or connected to intellectual property and its valuation in any form.' - Managing Intellectual Property'This book, written by the foremost authorities in the field ... considers the latest developments and puts forward much new thinking. Because of its interdisciplinary approach ...[it] will be of great interest to business practitioners, analysts, venture capitalists, accountants, insurance experts, the IP lawyers as well as those who hold intellectual property assets' - Technology Enterprise'Ruth Taplin has compiled a stimulating, and in many respects ground-breaking, book which comprehensively covers a topic of vital imporatnce to the rapidly evolving global economy.' - japansociety

• List of contributors Preface Acknowledgements 1. Introduction 2. Technology Transfer from US Universities: The need to value IP at the point of commercialisation 3. The Role of Entrepreneurship and Venture Business in Redefining the Value of Intellectual Property in Japan 4. Understanding how IP is Valued in Japan in Relation to Medicine 5. Intellectual Property Litigation, Liability Insurance, Issues and Solutions 6. Protection of Intellectual Property Value/Revenue and the Insurance Solution 7. Standardisation and Patent Pools in Japan: Its effect on valuing IP and limits under competition law 8. Re-defining Brand Valuation within the Japanese Context 9. Japanese Patent Publications as a Source of Information Appendix: New Challenges for the Japanese National Universities in the IPR Management and Spin-off Ventures Index