Managing Technology and Innovation
An Introduction
AvRobert Verburg,J. Roland Ortt
Inbunden, Engelska, 2005
2 788 kr
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Beskrivning
Modern technology and innovation are vital to the success of all companies, be they hi-tech firms or companies seemingly unaffected by technology and innovation; whether established firms or business start-ups. This book focuses on understanding technology as a corporate resource, covering product development, design of systems and the managerial aspects of new and high technology. Topics investigated include:the internal organization of high technology firms the management of technology in society managing innovation dilemmas and strategies.The wide-ranging experience of the teachers and experts contributing to this book has resulted in an integrated, multi-disciplinary, textbook that provides an introductory overview to managing technology and innovation in the twenty-first century.This text is essential reading for students of business and engineering concerned with technology and innovation management.