Free University, The Netherlands

'Corporate identity, in the theoretical framework constructed by Peverelli, is set within the wider social-cognitive context of social organization. Corporate identity emerges from the interaction between what the corporation wishes to be and what its environment wishes it to be. This interaction leads to multiple identities in multiple social- cognitive contexts. This approach is illustrated with case studies of Chinese enterprises drawn from Peverelli’s own portfolio as a consultant.' - Reference & Research Book News'A welcome addition to the growing literature on corporate identity. Its is useful to scholars specializing in organization theory, cultural anthropology, sociology and business and economics as well as to foreign companies and consulting firms interested in doing business in China.' - The China Journal

• Introduction 1. Corporate Indentity in a Theory of Organising 2. The Enterprise in the People's Republic of China 3. Lukang - The Construction of a State Owned Enterprise 4. Henan vs Zhengzhou - Conflict of Identity Between Administrative Levels 5. Industrial Sectors 6. People Owned Enterprises 7. Conglomerates 8. Private Enterprise 9. Foreign Invested Enterprises 10. Conclusion: Emerging Identities

Free University, The Netherlands

'Corporate identity, in the theoretical framework constructed by Peverelli, is set within the wider social-cognitive context of social organization. Corporate identity emerges from the interaction between what the corporation wishes to be and what its environment wishes it to be. This interaction leads to multiple identities in multiple social- cognitive contexts. This approach is illustrated with case studies of Chinese enterprises drawn from Peverelli’s own portfolio as a consultant.' - Reference & Research Book News'A welcome addition to the growing literature on corporate identity. Its is useful to scholars specializing in organization theory, cultural anthropology, sociology and business and economics as well as to foreign companies and consulting firms interested in doing business in China.' - The China Journal

• Introduction 1. Corporate Indentity in a Theory of Organising 2. The Enterprise in the People's Republic of China 3. Lukang - The Construction of a State Owned Enterprise 4. Henan vs Zhengzhou - Conflict of Identity Between Administrative Levels 5. Industrial Sectors 6. People Owned Enterprises 7. Conglomerates 8. Private Enterprise 9. Foreign Invested Enterprises 10. Conclusion: Emerging Identities

Free University, The Netherlands

'Corporate identity, in the theoretical framework constructed by Peverelli, is set within the wider social-cognitive context of social organization. Corporate identity emerges from the interaction between what the corporation wishes to be and what its environment wishes it to be. This interaction leads to multiple identities in multiple social- cognitive contexts. This approach is illustrated with case studies of Chinese enterprises drawn from Peverelli’s own portfolio as a consultant.' - Reference & Research Book News'A welcome addition to the growing literature on corporate identity. Its is useful to scholars specializing in organization theory, cultural anthropology, sociology and business and economics as well as to foreign companies and consulting firms interested in doing business in China.' - The China Journal

• Introduction 1. Corporate Indentity in a Theory of Organising 2. The Enterprise in the People's Republic of China 3. Lukang - The Construction of a State Owned Enterprise 4. Henan vs Zhengzhou - Conflict of Identity Between Administrative Levels 5. Industrial Sectors 6. People Owned Enterprises 7. Conglomerates 8. Private Enterprise 9. Foreign Invested Enterprises 10. Conclusion: Emerging Identities