Michael Moesgaard Andersen is an adjunct Professor of Strategy at Copenhagen Business School, Denmark. He runs his own venture capital company, focused on creating next generation practices. Prior to this, he was the co-owner and CEO of a medium-sized, globally focused consulting business.Flemming Poulfelt is Professor of Management and Strategy and Vice Dean at Copenhagen Business School, Denmark. He has also served on faculties at universities in Europe, the US, and Australia. The authors of this book also wrote the successful title Return on Strategy, published by Routledge in 2010.

"I recommend Beyond Strategy – The Impact of Next Generation Companies to any executive. It has been an eye-opener for me, in particular because the practical case-descriptions demonstrate how next generation companies may obtain powerful results by trading in well-known recipes for a more aggressive mindset, reversing the rules of the game. Who would like to sit back as with clipped wings when unforeseen black swans enter center stage?" - Jørgen Buhl Rasmussen, President & CEO, Carlsberg A/S, Denmark "Beyond Strategy is a really important book - it reminds us how much bad advice there is out there about the secrets of corporate success, and it provides refreshing advice about how companies should chart their own course to achieve success." - Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School, UK"This book is extremely valuable, as it is not only based on American thinking but also takes a global perspective on future strategies, including strong examples from Latin America, the Middle East, India and China. Anchored in solid cases, it gives the investor a refreshing look into the world of the unknowns. Normally, you are bombarded with existing knowledge – with this book you will gain valuable insight into a new mindset needed to better understand and handle uncertainties, risks and unpredictable elements in the equation." - Chen Qiwei, Founding Partner, Chairman, ABC Capital, China"This book offers a new angle on strategy. It is refreshing in its practicality, and yet, offers a powerful new conceptual framework. Beyond Strategy is a must read for practitioners and academicians alike." - Peter Lorange, President, Lorange Institute of Business Zurich, Switzerland

• Foreword Introduction – Can You Predict the Unexpected? PART I: From the Conventional to the New Emerging Paradigm 1. Disrupter’s Paradise 2. The Conventional Paradigm 3. How a New Paradigm is Emerging 4. Towards a New Paradigm? PART II: On the Inner Workings of Black Swans 5. Apple, the Black Swan 6. Aravind – The McDonaldization of Eye Care 7. Emirates Airlines – Globalization from the Desert 8. Huawei – Countryside Surrounding Cities 9. Natura – Globalizing Beauty! 10. Nokia – From Ugly Duckling to White Swan to...? 11. Ryanair – A True Disrupter 12. Tata Motors – Reverse Imperialism PART III: Beyond Strategy and Metrics 13. Going Beyond Strategy Appendix 1 – Metrics and Diagnostics Appendix 2 – Company of the Future Metric

Michael Moesgaard Andersen is an adjunct Professor of Strategy at Copenhagen Business School, Denmark. He runs his own venture capital company, focused on creating next generation practices. Prior to this, he was the co-owner and CEO of a medium-sized, globally focused consulting business.Flemming Poulfelt is Professor of Management and Strategy and Vice Dean at Copenhagen Business School, Denmark. He has also served on faculties at universities in Europe, the US, and Australia. The authors of this book also wrote the successful title Return on Strategy, published by Routledge in 2010.

"I recommend Beyond Strategy – The Impact of Next Generation Companies to any executive. It has been an eye-opener for me, in particular because the practical case-descriptions demonstrate how next generation companies may obtain powerful results by trading in well-known recipes for a more aggressive mindset, reversing the rules of the game. Who would like to sit back as with clipped wings when unforeseen black swans enter center stage?" - Jørgen Buhl Rasmussen, President & CEO, Carlsberg A/S, Denmark "Beyond Strategy is a really important book - it reminds us how much bad advice there is out there about the secrets of corporate success, and it provides refreshing advice about how companies should chart their own course to achieve success." - Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School, UK"This book is extremely valuable, as it is not only based on American thinking but also takes a global perspective on future strategies, including strong examples from Latin America, the Middle East, India and China. Anchored in solid cases, it gives the investor a refreshing look into the world of the unknowns. Normally, you are bombarded with existing knowledge – with this book you will gain valuable insight into a new mindset needed to better understand and handle uncertainties, risks and unpredictable elements in the equation." - Chen Qiwei, Founding Partner, Chairman, ABC Capital, China"This book offers a new angle on strategy. It is refreshing in its practicality, and yet, offers a powerful new conceptual framework. Beyond Strategy is a must read for practitioners and academicians alike." - Peter Lorange, President, Lorange Institute of Business Zurich, Switzerland

• Foreword Introduction – Can You Predict the Unexpected? PART I: From the Conventional to the New Emerging Paradigm 1. Disrupter’s Paradise 2. The Conventional Paradigm 3. How a New Paradigm is Emerging 4. Towards a New Paradigm? PART II: On the Inner Workings of Black Swans 5. Apple, the Black Swan 6. Aravind – The McDonaldization of Eye Care 7. Emirates Airlines – Globalization from the Desert 8. Huawei – Countryside Surrounding Cities 9. Natura – Globalizing Beauty! 10. Nokia – From Ugly Duckling to White Swan to...? 11. Ryanair – A True Disrupter 12. Tata Motors – Reverse Imperialism PART III: Beyond Strategy and Metrics 13. Going Beyond Strategy Appendix 1 – Metrics and Diagnostics Appendix 2 – Company of the Future Metric

Michael Moesgaard Andersen is an adjunct Professor of Strategy at Copenhagen Business School, Denmark. He runs his own venture capital company, focused on creating next generation practices. Prior to this, he was the co-owner and CEO of a medium-sized, globally focused consulting business.Flemming Poulfelt is Professor of Management and Strategy and Vice Dean at Copenhagen Business School, Denmark. He has also served on faculties at universities in Europe, the US, and Australia. The authors of this book also wrote the successful title Return on Strategy, published by Routledge in 2010.

"I recommend Beyond Strategy – The Impact of Next Generation Companies to any executive. It has been an eye-opener for me, in particular because the practical case-descriptions demonstrate how next generation companies may obtain powerful results by trading in well-known recipes for a more aggressive mindset, reversing the rules of the game. Who would like to sit back as with clipped wings when unforeseen black swans enter center stage?" - Jørgen Buhl Rasmussen, President & CEO, Carlsberg A/S, Denmark "Beyond Strategy is a really important book - it reminds us how much bad advice there is out there about the secrets of corporate success, and it provides refreshing advice about how companies should chart their own course to achieve success." - Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School, UK"This book is extremely valuable, as it is not only based on American thinking but also takes a global perspective on future strategies, including strong examples from Latin America, the Middle East, India and China. Anchored in solid cases, it gives the investor a refreshing look into the world of the unknowns. Normally, you are bombarded with existing knowledge – with this book you will gain valuable insight into a new mindset needed to better understand and handle uncertainties, risks and unpredictable elements in the equation." - Chen Qiwei, Founding Partner, Chairman, ABC Capital, China"This book offers a new angle on strategy. It is refreshing in its practicality, and yet, offers a powerful new conceptual framework. Beyond Strategy is a must read for practitioners and academicians alike." - Peter Lorange, President, Lorange Institute of Business Zurich, Switzerland

• Foreword Introduction – Can You Predict the Unexpected? PART I: From the Conventional to the New Emerging Paradigm 1. Disrupter’s Paradise 2. The Conventional Paradigm 3. How a New Paradigm is Emerging 4. Towards a New Paradigm? PART II: On the Inner Workings of Black Swans 5. Apple, the Black Swan 6. Aravind – The McDonaldization of Eye Care 7. Emirates Airlines – Globalization from the Desert 8. Huawei – Countryside Surrounding Cities 9. Natura – Globalizing Beauty! 10. Nokia – From Ugly Duckling to White Swan to...? 11. Ryanair – A True Disrupter 12. Tata Motors – Reverse Imperialism PART III: Beyond Strategy and Metrics 13. Going Beyond Strategy Appendix 1 – Metrics and Diagnostics Appendix 2 – Company of the Future Metric