Leigh Robinson is Professor of Sport Management at the University of Stirling, Scotland. Her principal research interest is in the management and measurement of performance, governance and quality in Olympic sport organizations. Packianathan Chelladurai is a Distinguished Professor at Troy University, Troy, Alabama, USA. He is an internationally recognized scholar of management science, specializing in organizational theory and organizational behaviour in the context of sport. Guillaume Bodet is a lecturer in Sport Marketing and Management within the Institute of Sport and Leisure Policy, at the University of Loughborough, England. His research primarily deals with consumer behaviour regarding sport organizations, sporting events and sport brands. Paul Downward is Director of the Institute of Sport and Leisure Policy, University of Loughborough, England. He is currently embarked on a study of the economic determinants and impacts of sports participation in the UK.

"This publication raises the knowledge base in key areas of sport (business) management … This will be one of the ‘go to’ publications for anyone involved in the sector", Marc Taylor, European Sport Management Quarterly

• Section 1: Managing the Performance of Sport Organizations 1. Contemporary Issues in the Performance of Sport Organizations 2. From Daily Management to High Politics: The governance of the International Olympic Committee 3. The Contingent and Standards Governance Framework for National Governing Bodies 4. The Planned Development of Sport Organizations 5. Managing Customer Expectations Oo Sport Organizations 6. Approaches to Managing Performance in Sport Organizations 7. Forecasting the Performance of Nations in Elite Sport 8. Corporate Social Responsibility in Sport 9. Theoretical Approaches and Practical Strategies for Change Management Section 2: Managing Human Resources in Sport Organizations 10. Contemporary Issues in the Management of Human Resources 11. Human Resource Management in Sport: A service-based approach 12. Volunteer Management in Sport 13. Sources of Support for Employees in Sport Organizations 14. Psychological Contract in the Context of Sport Organizations 15. Managing Contingent Workers in Sport Section 3: The Marketing of Sport 16. Contemporary Issues in Sport Marketing 17. Consumer Loyalty in Sport Participation Services 18. Relationship Marketing: From theoretical issues to its application by sport organisations 19. Sport Spectators’ Segmentation 20. Sporting Goods Brands and Retail Store Dramatization 21. Sport Promotion Through Communication: A mass media perspective 22. Sport Sponsorship: Definitions and objectives 23. Ambush Marketing Section 4: The Economics of Sport 24. Contemporary Issues in the Economics of Sport 25. The Economic Analysis of Sport Participation 26. Expenditures on Sport Products and Services 27. Do Sport Clubs Maximize Wins or Profits? And Does it Make Any Difference? 28. International Sport League Comparisons 29. Attendance and Broadcast Demand for Professional Team Sport: The case of English league football 30. The Labor Market in Professional Team Sport: The case of football players in Europe 31. The Economic Benefits to Cities from Hosting Major Sport Events 32. The Future of Sport Management

Leigh Robinson is Professor of Sport Management at the University of Stirling, Scotland. Her principal research interest is in the management and measurement of performance, governance and quality in Olympic sport organizations. Packianathan Chelladurai is a Distinguished Professor at Troy University, Troy, Alabama, USA. He is an internationally recognized scholar of management science, specializing in organizational theory and organizational behaviour in the context of sport. Guillaume Bodet is a lecturer in Sport Marketing and Management within the Institute of Sport and Leisure Policy, at the University of Loughborough, England. His research primarily deals with consumer behaviour regarding sport organizations, sporting events and sport brands. Paul Downward is Director of the Institute of Sport and Leisure Policy, University of Loughborough, England. He is currently embarked on a study of the economic determinants and impacts of sports participation in the UK.

"This publication raises the knowledge base in key areas of sport (business) management … This will be one of the ‘go to’ publications for anyone involved in the sector", Marc Taylor, European Sport Management Quarterly

• Section 1: Managing the Performance of Sport Organizations 1. Contemporary Issues in the Performance of Sport Organizations 2. From Daily Management to High Politics: The governance of the International Olympic Committee 3. The Contingent and Standards Governance Framework for National Governing Bodies 4. The Planned Development of Sport Organizations 5. Managing Customer Expectations Oo Sport Organizations 6. Approaches to Managing Performance in Sport Organizations 7. Forecasting the Performance of Nations in Elite Sport 8. Corporate Social Responsibility in Sport 9. Theoretical Approaches and Practical Strategies for Change Management Section 2: Managing Human Resources in Sport Organizations 10. Contemporary Issues in the Management of Human Resources 11. Human Resource Management in Sport: A service-based approach 12. Volunteer Management in Sport 13. Sources of Support for Employees in Sport Organizations 14. Psychological Contract in the Context of Sport Organizations 15. Managing Contingent Workers in Sport Section 3: The Marketing of Sport 16. Contemporary Issues in Sport Marketing 17. Consumer Loyalty in Sport Participation Services 18. Relationship Marketing: From theoretical issues to its application by sport organisations 19. Sport Spectators’ Segmentation 20. Sporting Goods Brands and Retail Store Dramatization 21. Sport Promotion Through Communication: A mass media perspective 22. Sport Sponsorship: Definitions and objectives 23. Ambush Marketing Section 4: The Economics of Sport 24. Contemporary Issues in the Economics of Sport 25. The Economic Analysis of Sport Participation 26. Expenditures on Sport Products and Services 27. Do Sport Clubs Maximize Wins or Profits? And Does it Make Any Difference? 28. International Sport League Comparisons 29. Attendance and Broadcast Demand for Professional Team Sport: The case of English league football 30. The Labor Market in Professional Team Sport: The case of football players in Europe 31. The Economic Benefits to Cities from Hosting Major Sport Events 32. The Future of Sport Management

Leigh Robinson is Professor of Sport Management at the University of Stirling, Scotland. Her principal research interest is in the management and measurement of performance, governance and quality in Olympic sport organizations. Packianathan Chelladurai is a Distinguished Professor at Troy University, Troy, Alabama, USA. He is an internationally recognized scholar of management science, specializing in organizational theory and organizational behaviour in the context of sport. Guillaume Bodet is a lecturer in Sport Marketing and Management within the Institute of Sport and Leisure Policy, at the University of Loughborough, England. His research primarily deals with consumer behaviour regarding sport organizations, sporting events and sport brands. Paul Downward is Director of the Institute of Sport and Leisure Policy, University of Loughborough, England. He is currently embarked on a study of the economic determinants and impacts of sports participation in the UK.

"This publication raises the knowledge base in key areas of sport (business) management … This will be one of the ‘go to’ publications for anyone involved in the sector", Marc Taylor, European Sport Management Quarterly

• Section 1: Managing the Performance of Sport Organizations 1. Contemporary Issues in the Performance of Sport Organizations 2. From Daily Management to High Politics: The governance of the International Olympic Committee 3. The Contingent and Standards Governance Framework for National Governing Bodies 4. The Planned Development of Sport Organizations 5. Managing Customer Expectations Oo Sport Organizations 6. Approaches to Managing Performance in Sport Organizations 7. Forecasting the Performance of Nations in Elite Sport 8. Corporate Social Responsibility in Sport 9. Theoretical Approaches and Practical Strategies for Change Management Section 2: Managing Human Resources in Sport Organizations 10. Contemporary Issues in the Management of Human Resources 11. Human Resource Management in Sport: A service-based approach 12. Volunteer Management in Sport 13. Sources of Support for Employees in Sport Organizations 14. Psychological Contract in the Context of Sport Organizations 15. Managing Contingent Workers in Sport Section 3: The Marketing of Sport 16. Contemporary Issues in Sport Marketing 17. Consumer Loyalty in Sport Participation Services 18. Relationship Marketing: From theoretical issues to its application by sport organisations 19. Sport Spectators’ Segmentation 20. Sporting Goods Brands and Retail Store Dramatization 21. Sport Promotion Through Communication: A mass media perspective 22. Sport Sponsorship: Definitions and objectives 23. Ambush Marketing Section 4: The Economics of Sport 24. Contemporary Issues in the Economics of Sport 25. The Economic Analysis of Sport Participation 26. Expenditures on Sport Products and Services 27. Do Sport Clubs Maximize Wins or Profits? And Does it Make Any Difference? 28. International Sport League Comparisons 29. Attendance and Broadcast Demand for Professional Team Sport: The case of English league football 30. The Labor Market in Professional Team Sport: The case of football players in Europe 31. The Economic Benefits to Cities from Hosting Major Sport Events 32. The Future of Sport Management