Larry DeGaris is a leading research consultant to the sponsorship and sports marketing industries, and Professor of Marketing at the University of Indianapolis, USA. He has personally conducted over one hundred research studies for sports organizations funded to well over $3 million, and is a sought after expert for the media.

"Sports Marketing: A Practical Approach is extremely informative and interesting as it reflects on aspects of strategy, gate revenue, sport media, and sponsorship... Overall, this book is very practical and contains a wealth of insights... The book would be a valuable asset for students who plan to work in the sports industry and would be outstanding material for an undergraduate or graduate course in sport marketing or sport sponsorship."— Wonyul Bae, Ithaca College, USA, International Journal of Sport Communication

• 1. A Practical Approach to Sports Marketing 2. Sports Markets 3. Fan Development 4. Brand Management 5. Gate Revenue Marketing Mix 6. Consumer Ticket Sales 7. Corporate Ticket Sales 8. Sports Media 9. Sports Media Audiences 10. Sports Publicity 11. Sports Advertising Sales 12. Sponsorship: What It Is and How It Works 13. Sponsorship Goals and Strategies 14. Sponsorship Activation 15. Sponsorship Measurement 16. Sponsorship Sales

Larry DeGaris is a leading research consultant to the sponsorship and sports marketing industries, and Professor of Marketing at the University of Indianapolis, USA. He has personally conducted over one hundred research studies for sports organizations funded to well over $3 million, and is a sought after expert for the media.

"Sports Marketing: A Practical Approach is extremely informative and interesting as it reflects on aspects of strategy, gate revenue, sport media, and sponsorship... Overall, this book is very practical and contains a wealth of insights... The book would be a valuable asset for students who plan to work in the sports industry and would be outstanding material for an undergraduate or graduate course in sport marketing or sport sponsorship."— Wonyul Bae, Ithaca College, USA, International Journal of Sport Communication

• 1. A Practical Approach to Sports Marketing 2. Sports Markets 3. Fan Development 4. Brand Management 5. Gate Revenue Marketing Mix 6. Consumer Ticket Sales 7. Corporate Ticket Sales 8. Sports Media 9. Sports Media Audiences 10. Sports Publicity 11. Sports Advertising Sales 12. Sponsorship: What It Is and How It Works 13. Sponsorship Goals and Strategies 14. Sponsorship Activation 15. Sponsorship Measurement 16. Sponsorship Sales

Larry DeGaris is a leading research consultant to the sponsorship and sports marketing industries, and Professor of Marketing at the University of Indianapolis, USA. He has personally conducted over one hundred research studies for sports organizations funded to well over $3 million, and is a sought after expert for the media.

"Sports Marketing: A Practical Approach is extremely informative and interesting as it reflects on aspects of strategy, gate revenue, sport media, and sponsorship... Overall, this book is very practical and contains a wealth of insights... The book would be a valuable asset for students who plan to work in the sports industry and would be outstanding material for an undergraduate or graduate course in sport marketing or sport sponsorship."— Wonyul Bae, Ithaca College, USA, International Journal of Sport Communication

• 1. A Practical Approach to Sports Marketing 2. Sports Markets 3. Fan Development 4. Brand Management 5. Gate Revenue Marketing Mix 6. Consumer Ticket Sales 7. Corporate Ticket Sales 8. Sports Media 9. Sports Media Audiences 10. Sports Publicity 11. Sports Advertising Sales 12. Sponsorship: What It Is and How It Works 13. Sponsorship Goals and Strategies 14. Sponsorship Activation 15. Sponsorship Measurement 16. Sponsorship Sales