Jörn Keck is a former Ambassador to Japan of the EU Commission.Dimitri Vanoverbeke is Professor of Japanese Studies at the Catholic University of Leuven, Belgium.Franz Waldenberger is Professor of Japanese Economy at the Ludwig Maximilian University, Munich, Germany.

"This book provides a comprehensive and detailed review of the fifty years of EU-Japan relations. It is instructive since it also offers case studies of several trade disputes, which gives useful insights into how trade friction can be resolved [...] Overall, this book can be highly recommended as essential read for business and management researchers and practitioners who are both interested in and influenced by the EU as well as developments in Japan’s economy and politics, as the current trends in what western commentators refer to loosely as ‘Abenomics’ or the policies espoused by the government led by Japan’s current Prime Minister, Shinzo Abe. The book should also find an appreciative audience among scholars researching international relations and trade policy in Europe and across the Asia-Pacific region. In the light of future FTA/EPA negotiations between the EU and Japan, this book can also be recommended as instructive reading for future international negotiators and others seeking bi-lateral diplomatic responsibilities along with international trade opportunities." - Eva Hanada, Kobe University, Japan "…recommended reading for anyone who wants deeper knowledge of the past, present and future In Asia and the rest of the world."- Marie Söderberg The European Institute of Japanese Studies, Stockholm School of Economics, Stockholm, Sweden

• Preface Introduction: Europe and Japan from the Common Market to the European Union Part 1: EU-Japan Relations 1970 Onward 1. 1970-1982: Growing Difficulties and the GATT Procedure 2. 1983-1987: Export Moderation as a Panacea or Can Japan Change? 3. 1987-1990: Keeping Relations on an Even Keel 4. 1990-1995: Cooperation – Developing the Policy 5. 1990-1995: Trade and Economics – From Confrontation to Conversation 6. 1996-2000: Consolidating a Mature Relationship 7. 2000-2010: Shaping a Common Future in the Decade of Japan – Europe Cooperation – Rhetoric and Policies 8. Forty Years of EU-Japan Relations: Were They Driven by Trade and Exchange Rate Concerns? Part 2: Case studies 9. A Long-running Dispute Finally Resolved: Reform of Japan’s Liquor Tax Regime 10. The Elements of Consensus: Liberalising EC-Japan Passenger Car Trade in the 1990s 11. The Darker Side of Market Access: Pork-Meat Trade, Harbour Management Fund and Construction (1987-1991) 12. The European Community and Japan Negotiating Agriculture in the Uruguay Round 13. Exploring Common Interests: Cooperation in Science and Technology 14. The History and Role of EU-Japan Parliamentary Exchanges Part 3: Looking Forward 15. The EU-Japan Relationship in Asia 16. The Dynamics in the EU-Japan Relationship

Jörn Keck is a former Ambassador to Japan of the EU Commission.Dimitri Vanoverbeke is Professor of Japanese Studies at the Catholic University of Leuven, Belgium.Franz Waldenberger is Professor of Japanese Economy at the Ludwig Maximilian University, Munich, Germany.

"This book provides a comprehensive and detailed review of the fifty years of EU-Japan relations. It is instructive since it also offers case studies of several trade disputes, which gives useful insights into how trade friction can be resolved [...] Overall, this book can be highly recommended as essential read for business and management researchers and practitioners who are both interested in and influenced by the EU as well as developments in Japan’s economy and politics, as the current trends in what western commentators refer to loosely as ‘Abenomics’ or the policies espoused by the government led by Japan’s current Prime Minister, Shinzo Abe. The book should also find an appreciative audience among scholars researching international relations and trade policy in Europe and across the Asia-Pacific region. In the light of future FTA/EPA negotiations between the EU and Japan, this book can also be recommended as instructive reading for future international negotiators and others seeking bi-lateral diplomatic responsibilities along with international trade opportunities." - Eva Hanada, Kobe University, Japan "…recommended reading for anyone who wants deeper knowledge of the past, present and future In Asia and the rest of the world."- Marie Söderberg The European Institute of Japanese Studies, Stockholm School of Economics, Stockholm, Sweden

• Preface Introduction: Europe and Japan from the Common Market to the European Union Part 1: EU-Japan Relations 1970 Onward 1. 1970-1982: Growing Difficulties and the GATT Procedure 2. 1983-1987: Export Moderation as a Panacea or Can Japan Change? 3. 1987-1990: Keeping Relations on an Even Keel 4. 1990-1995: Cooperation – Developing the Policy 5. 1990-1995: Trade and Economics – From Confrontation to Conversation 6. 1996-2000: Consolidating a Mature Relationship 7. 2000-2010: Shaping a Common Future in the Decade of Japan – Europe Cooperation – Rhetoric and Policies 8. Forty Years of EU-Japan Relations: Were They Driven by Trade and Exchange Rate Concerns? Part 2: Case studies 9. A Long-running Dispute Finally Resolved: Reform of Japan’s Liquor Tax Regime 10. The Elements of Consensus: Liberalising EC-Japan Passenger Car Trade in the 1990s 11. The Darker Side of Market Access: Pork-Meat Trade, Harbour Management Fund and Construction (1987-1991) 12. The European Community and Japan Negotiating Agriculture in the Uruguay Round 13. Exploring Common Interests: Cooperation in Science and Technology 14. The History and Role of EU-Japan Parliamentary Exchanges Part 3: Looking Forward 15. The EU-Japan Relationship in Asia 16. The Dynamics in the EU-Japan Relationship

Jörn Keck is a former Ambassador to Japan of the EU Commission.Dimitri Vanoverbeke is Professor of Japanese Studies at the Catholic University of Leuven, Belgium.Franz Waldenberger is Professor of Japanese Economy at the Ludwig Maximilian University, Munich, Germany.

"This book provides a comprehensive and detailed review of the fifty years of EU-Japan relations. It is instructive since it also offers case studies of several trade disputes, which gives useful insights into how trade friction can be resolved [...] Overall, this book can be highly recommended as essential read for business and management researchers and practitioners who are both interested in and influenced by the EU as well as developments in Japan’s economy and politics, as the current trends in what western commentators refer to loosely as ‘Abenomics’ or the policies espoused by the government led by Japan’s current Prime Minister, Shinzo Abe. The book should also find an appreciative audience among scholars researching international relations and trade policy in Europe and across the Asia-Pacific region. In the light of future FTA/EPA negotiations between the EU and Japan, this book can also be recommended as instructive reading for future international negotiators and others seeking bi-lateral diplomatic responsibilities along with international trade opportunities." - Eva Hanada, Kobe University, Japan "…recommended reading for anyone who wants deeper knowledge of the past, present and future In Asia and the rest of the world."- Marie Söderberg The European Institute of Japanese Studies, Stockholm School of Economics, Stockholm, Sweden

• Preface Introduction: Europe and Japan from the Common Market to the European Union Part 1: EU-Japan Relations 1970 Onward 1. 1970-1982: Growing Difficulties and the GATT Procedure 2. 1983-1987: Export Moderation as a Panacea or Can Japan Change? 3. 1987-1990: Keeping Relations on an Even Keel 4. 1990-1995: Cooperation – Developing the Policy 5. 1990-1995: Trade and Economics – From Confrontation to Conversation 6. 1996-2000: Consolidating a Mature Relationship 7. 2000-2010: Shaping a Common Future in the Decade of Japan – Europe Cooperation – Rhetoric and Policies 8. Forty Years of EU-Japan Relations: Were They Driven by Trade and Exchange Rate Concerns? Part 2: Case studies 9. A Long-running Dispute Finally Resolved: Reform of Japan’s Liquor Tax Regime 10. The Elements of Consensus: Liberalising EC-Japan Passenger Car Trade in the 1990s 11. The Darker Side of Market Access: Pork-Meat Trade, Harbour Management Fund and Construction (1987-1991) 12. The European Community and Japan Negotiating Agriculture in the Uruguay Round 13. Exploring Common Interests: Cooperation in Science and Technology 14. The History and Role of EU-Japan Parliamentary Exchanges Part 3: Looking Forward 15. The EU-Japan Relationship in Asia 16. The Dynamics in the EU-Japan Relationship