Public Relations: The Basics

Ron Smith is professor of public communication at Buffalo State (SUNY), where he has served as department chair and associate dean for the School of Arts and Humanities. A public relations practitioner accredited by the Public Relations Society of America, he is the author of Strategic Planning for Public Relations, Becoming a Public Relations Writer and Media Writing.

'An addition to Routledge's "The Basics" series, this comprehensive handbook is a knowledge-based look at the industry and practice of public relations. The first part of the book, "Understanding Public Relations," defines what PR is, and what it is not. Smith (Buffalo State, SUNY) emphasizes ethics and professionalism of the practice. Included in the first section is a brief history of the profession, current status of PR around the world, and the various types of public relations and skills needed to be successful in the field. The second half of the book, "Public Relations Planning," addresses the steps necessary to effectively develop a PR plan in a "how-to workshop" format. As the author is a professor of public communication, it is only fitting that the book includes an appendix offering guidance for career seekers. Chapters are peppered with examples of effective PR. A thorough glossary is included, as is a substantial list of recommended readings. This book would appeal to students considering a career in public relations or business owners looking to develop a PR strategy. Summing Up: Recommended. All levels of undergraduate students; practitioners.'N E. Furlow, CHOICE

• 1. A First Look at Public Relations 2. Public Relations in Society 3. Types of Public Relations 4. Practicing Public Relations 5. Public Relations Planning Appendix. Careers in Public Relations Index