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    1. Data och IT
    2. Digital livsstil och datorspel

    Bloggers Boot Camp

    Learning How to Build, Write, and Run a Successful Blog

    AvCharlie White,John Biggs

    Häftad, Engelska, 2014

    333 kr

    Tillfälligt slut

    Fler format och utgåvor

    Inbunden

    3 042 kr

    E-bok

    656 kr

    E-bok

    656 kr

    Beskrivning

    Anyone can build a blog. It’s quite easy. The difficult part is keeping it relevant, technically sound, and popular. Bloggers Boot Camp shows you how to blog for success. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with an audience. It provides information on all the right tools for the blog, and it offers best ways to promote your blog and content for maximum success and a profitable life.Though rules in creating compelling content haven’t really changed, ways in which the world blogs has since the last edition. The authors have learned a lot about social media since writing the previous edition’s manuscript. They understand and know how social media can make or break a blog. Microblogging is a new trend brought on by the wide utilization of social media. To that same end, networking with other bloggers and content creators on the web is another form of building one’s blog and one’s reputation as a writer.

    Produktinformation

    • Utgivningsdatum:2014-04-28
    • Mått:216 x 279 x 12 mm
    • Vikt:660 g
    • Format:Häftad
    • Språk:Engelska
    • Antal sidor:204
    • Upplaga:2
    • Förlag:Taylor & Francis Ltd
    • ISBN:9780415737142

    Utforska kategorier

    • Digital livsstil och datorspel inom Data och IT

    Mer om författaren

    Charlie White is an author and consultant who's been writing articles published in magazines and websites since the early days of the Internet. He's written for Wired and Popular Science magazines, was Senior Editor of Mashable, Senior Associate Editor for gadget site Gizmodo and Deputy Editor of NBC Universal tech site DVICE. He’s written more than 9,000 published articles, totaling more than 3 million words. Before he began writing magazine articles, blog posts and books, Charlie enjoyed a 30-year career as an Emmy award-winning television producer/director, directing five national television series for PBSJohn Biggs?writes about technology for the?46 million page-view-per-month website?TechCrunch. He was former editor of Gawker Media's?Gizmodo. He has a Master’s Degree in Business and Economic Journalism from NYU and is currently completing a non-fiction study of Marie Antoinette’s watch (he’s also a watch nut). After spending four years as an IT programmer during the dot-com era, he became a full-time journalist. He’s the author of the book,?Black Hat: Misfits, Criminals, and Scammers in the Internet Age.

    Recensioner i media

    Bloggers Boot Camp is packed full of fantastic strategies to help you get your blog off the ground, and keep it moving in the right direction after its launched. While it’s written primarily for those who are interested in full-time blogging, the vast majority of the advice is applicable to anyone interested in blogging. - David Indish, Red Star Web DevelopmentCharlie White and John Biggs are powerhouses when it comes to running successful blogs. Anyone who wants to build a business, a career, or simply bring millions of readers to their sites needs to read Bloggers Boot Camp. An invaluable reference for anyone!- Stephen Schleicher, Executive Producer, MajorSpoilers.com John Biggs’ blogging experience and his understanding of the social media environment is exceptional, and we’ve taken a lot of leads from him in the way we’ve developed our own media approaches for Raspberry Pi over the last few years. It’s great to have his and Charlie’s expertise collected in one place: if a fluency with social media is something you need to develop for your career; if you want to hike up your existing readership; or if you’re confused about what best practice is in what’s fast becoming a business essential, you absolutely need to read this book.Liz and Eben Upton, Raspberry Pi FoundationBlogger's Boot Camp isn't just a no-nonsense guide to what works online--write about your passions and know who you are--but a great introduction to the business realities that inform the modern practice of niche-interest journalism written on very short deadlines. From coding nitty-gritty to production protips, blunt truths and advertising, it has everything you need to go right ahead afterward and break every rule they tell you. Rob Mullins, Raspberry Pi Foundation

    Innehållsförteckning

    • Chapter 1 The NicheWhat’s Your Name, Private? What the Heck Is Blogging? What Is a Blogger?NEW Blogging And The Mainstream MediaThe Four QuestionsThe Two RulesChapter 2 Getting StartedBasic HTML for BloggersNEW Basic CSS For BloggersPick a DomainNEW Ready-made Platforms - Add new platforms hereHow Do I Pick a Platform?NEW Why Themes Are ImportantNEW Buying ThemesShould You Hire a Web Designer?Tools of the Trade. 42Chapter 3 Target PracticeThe 1,000 Words RuleEnhance Your Writing by ReadingThe Bloggers Duffel Bag: Essential Skills for Getting Through the DayBlog Photography TipsVideographyNEW Mobile Photos And VideoNEW PodcastingChapter 4 Hello, WorldIntroducing YourselfProducing Intro PostsWriting Your Contact PageNEW Gaining A Social Media PresenceNEW Dangers Of Social MediaNEW Three Rules For Spreading The WordNEW To Microblog Or Not To MicroblogChapter 5 How to Write a Blog PostTypes of PostsDeadly Headline Kills 200,000 Innocent ReadersTo Capitalize or Not Capitalize. 106Use Perfect Grammar or Your Credibility Is Shot. 107Top Five Grammar GoofsThe Finer Points Blogging TrapsGraphics and How to Use ThemWhen Should You Post?Snark and the Single BloggerPost LengthBeing a Better BloggerNEW SourcingNEW Writing So Someone Will Read YouChapter 6 What to Write AboutNeed to KnowHow to Decide What Matters to Your Readers. 81Finding NewsNEW RSS ReadersNEW TwitterNEW LinkedInNEW Google PlusMore Sources: Press Releases from PR PeopleConferences/Trade ShowsDinners & EventsTipstersDealing with PR PeopleReview UnitsHow to Snag Review UnitsReview It or Not—Pan It or Skip It?Should I Return Review Units?Ten Questions to Ask Before PostingChapter 7 Mob Rule, Inciting a Riot, and Freedom of SpeechYou’re in ControlDealing with the Angry MobUnderstanding SpamNEW Which Comment Platform To Use?Rewarding Loyal FansNEW Should You Turn Off Comments?Chapter 8 Building Traffic, Making Money and Measuring SuccessSEO for BloggersOff-PageThe SEO Bottom LineSocial Media SharingContestsMeasuring SuccessHow To Make MoneyChapter 9 Blogging EthicsLibel and SlanderShield LawMr(s). CellophaneJunket JunkiesFree StuffCaught in a TrapLeaks and TrustStand Up Straight, PrivateNEW Be Nice Or Be RightNEW Blogging's Golden RuleNEW Chapter 10 The Perks Of Being A BloggerNEW The Job HuntNEW NetworkingNEW Building A BrandNEW Changing CareersNEW Spreading The WordChapter 11 Building an EmpireKnowing When to Call in ReservesHow to Be a Blogger BossHow to Find BloggersNEW Networking For BloggersFiringPaying BloggersGroup Blogging WorkflowStory Tips Via EmailCommunicate!Joining a Blogging TeamBe Careful What You Wish ForAppendix A Tips and Tricks of the Trade