Larry Dwyer, PhD, is in the School of Marketing, University of New South Wales, Australia. He is President of the International Academy for the Study and Tourism, and President of the International Association for Tourism Economics.Eugenia Wickens, PhD, is a Reader in Tourism, Faculty of Design, Media & Management, Bucks New University, England, UK.

• 1. Event Tourism and Cultural Tourism: Issues & Debates: An Introduction 2. Building a Preliminary Model of Event Management for Rural Communities 3. When Fit Matters: Leveraging Destination and Event Image Congruence 4. Innovation and Creativity in Festival Organizations 5. Multiple Stakeholder Perspectives on Cultural Events: Auckland’s Pasifika Festival 6. Special Events: A Framework for Efficient Management 7. Utilizing the VICE Model for the Sustainable Development of the Innibos Arts Festival 8. Destination Image and Events: A Structural Model for the Algarve Case 9. Cultural Event as a Territorial Marketing Tool: The Case of the Ravello Festival on the Italian Amalfi Coast 10. “Touristic Fun”: Motivational Factors for Visiting Legoland Windsor Theme Park 11. Turkey as a Heritage Tourism Destination: The Role of Knowledge 12. Balancing Tourism and Religious Experience: Understanding Devotees’ Perspectives on Thaipusam in Batu Caves, Selangor, Malaysia 13. The Potential for Northern Ireland to Promote Politico-Religious Tourism: An Industry Perspective 14. The Potential of Small Tourism Operators in the Promotion of Pro-Poor Tourism

Larry Dwyer, PhD, is in the School of Marketing, University of New South Wales, Australia. He is President of the International Academy for the Study and Tourism, and President of the International Association for Tourism Economics.Eugenia Wickens, PhD, is a Reader in Tourism, Faculty of Design, Media & Management, Bucks New University, England, UK.

• 1. Event Tourism and Cultural Tourism: Issues & Debates: An Introduction 2. Building a Preliminary Model of Event Management for Rural Communities 3. When Fit Matters: Leveraging Destination and Event Image Congruence 4. Innovation and Creativity in Festival Organizations 5. Multiple Stakeholder Perspectives on Cultural Events: Auckland’s Pasifika Festival 6. Special Events: A Framework for Efficient Management 7. Utilizing the VICE Model for the Sustainable Development of the Innibos Arts Festival 8. Destination Image and Events: A Structural Model for the Algarve Case 9. Cultural Event as a Territorial Marketing Tool: The Case of the Ravello Festival on the Italian Amalfi Coast 10. “Touristic Fun”: Motivational Factors for Visiting Legoland Windsor Theme Park 11. Turkey as a Heritage Tourism Destination: The Role of Knowledge 12. Balancing Tourism and Religious Experience: Understanding Devotees’ Perspectives on Thaipusam in Batu Caves, Selangor, Malaysia 13. The Potential for Northern Ireland to Promote Politico-Religious Tourism: An Industry Perspective 14. The Potential of Small Tourism Operators in the Promotion of Pro-Poor Tourism