Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

Produktinformation

Utgivningsdatum:2018-10-03
Språk:Engelska
Filformat:EPUB
Kopieringsskydd:LCP
ISBN:9780429821837
Förlag:Taylor & Francis Ltd
Upplaga:2

Utforska kategorier

Affärsstrategi inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap

Mer om författaren

Allan Afuah is Professor of Corporate Strategy and International Business at the Ross School of Business at the University of Michigan, USA. He is a recipient of the 2012 AMR Best Article Award for his paper, "Crowdsourcing As a Solution to Distant Search." Since obtaining his Ph.D. from the Massachusetts Institute of Technology, he has written six books that have been translated into more than ten languages for innovation courses taught at undergraduate, graduate, and doctorate levels.

Innehållsförteckning

Part I: Intoduction1. Intoduction to Business Model InnovationPart II: Analytical Techniques 2. Business Model Frameworks 3. Business Valuation Techniques: A Strategic Management Approach 4. Breakeven Analysis in Strategy and the Margin-SalesRate Matrix (MSM)5. Business Model Appraisal FrameworksPart II: Core Concepts 6. Network Effects and Multisided Platforms 7. Crowdsourcing 8. Disruptive Innovations and Business Models9. Complementary Assets: A Cornerstone of Profiting from Innovation10. Long Tail Strategies in Business ModelsAppendicesA. Strategy and Business Models B. Types of Business ModelsC. Glossary of Business Model TermsD. Important FormulaePart IV: Cases 1. Alibaba in 2018 2. Tinder: New CEO, New Reputation? Or Should You Swipe Left on Tinder?3. Spotify: Now What?4. Snapchat: Another Overvalued Tech Unicorn?5. Pokémon Go: Way to Go? 6. SoFi (Social Finance Inc.)7. Airbnb: Innovation in Hospitality8. Pixar: Changing the Rules of the Game