The Marketing of Academic, National and Public Libraries Worldwide

David Baker has published widely in the field of Library and Information Studies, with 19 monographs and over 100 articles to his credit. He has spoken worldwide at numerous conferences and led workshops and seminars. His other key professional interest and expertise has been in the field of human resources, where he has also been active in major national projects. He has held senior positions at several institutions, including as Principal and Chief Executive of Plymouth Marjon University, and Emeritus Professor of Strategic Information Management. He has also been Deputy Chair of the Joint Information Systems Committee (Jisc). Until recently he was a member of the Board of Governors of the Universities of Northampton and South Wales. He is Chair of the Board of the Institute of Contemporary Music Performance. He is a leader in the field of library and information science. Dr Patrick Lo is currently serving as the Director of the Liberal and Martial Arts Association (Hong Kong). From 2012-2018 he served as Associate Professor at the Faculty of Library, Information and Media Studies at the University of Tsukuba, Japan. He earned his Doctor of Education from the University of Bristol (U.K.), and has a Master of Arts in Design Management from the Hong Kong Polytechnic University, a Master of Library & Information Science from McGill University (Canada), and a Bachelor of Fine Arts from Mount Allison University (Canada). He also took part in a one-year academic exchange at the University of Tübingen in Germany from 1990-91. He is efficient in Chinese (both Cantonese and Putonghua), English and German. Dr. Patrick Lo has presented about 100 research papers and project reports focusing on librarianship, humanities, and education at different local and international workgroup meetings, seminars, conferences, etc., including: Mainland China, Hong Kong, Austria, France, Germany, Italy, Japan, Korea, Turkey, United States, and Sweden, and at institutions including the Library of Congress (U.S.), Austrian National Library (Vienna), University of Vienna, National Library of France (Paris), National Institute of Informatics (Japan), Konrad-Zuse-Center for Information Technology (Berlin), etc. His research interests and areas of specialty include: comparative studies in library and information science (LIS); art and design librarianship and information literacy.

• ForewordBarbara Lison(Director of Bremen Public Library ;IFLA President 2021-2023)ForewordDr. Xerxes Mazda(Head of Collections and Curation,The British Library)1. Peter Persic, Director of Public Relations & Marketing, Los Angeles Public Library, United States2. Nicole Čelić, Adult Service Librarian, New York City3. Sara P. Montoya-Hernandez, Marketing & Events Coordinator, McAllan Public Library, United States4. Stacie Ledden, Director of Strategic Partnerships, Anythink Libraries, United States5. Shamichael Hallman, Senior Library Manager, Memphis Public Library, United States6. Tana Perckham, Chief Strategy Officer, Cleveland Public Library, United States7. Randall Goble, Director of Engagement, Kent District Library, Michigan, United States8. Sam Helmick, Community & Access Services Coordinator, Iowa City Public Library, United States9. Steven K. Bowers, Executive Director, The Library Network, Detroit, Michigan, United States10. Helen Tapping, Head of Marketing and Online Services, The Seattle Public Library11. Dr. Timothy Lentz, Archivist & Director of the Detroit Opera Archive and the Allesee Dance and Opera Resource Library, Detroit Opera House12. Sonia Zagwyn, Children’s Services Coordinator, Powell River Public Library, B.C., Canada13. Isobel Hunter, Chief Executive, Libraries Connected14. Lucia Werder, Deputy Director, Bremen Public Library, Germany15. Niko Cvjetković, Director, Rijeka City Library, Croatia16. Olivera Nastic, Librarian, Belgrade City Library, Serbia17. Jakob Guillois Lærkes, Director, Gladsaxe Municipal Libraries, Copenhagen, Denmark18. Jane Cowell, Chief Executive Officer, Yarra Plenty Regional Library, City of Whittlesea, Victoria, Australia19. Laurinda Thomas, Manager, Libraries and Community Spaces, Wellington City Council, New Zealand20. April Slayton, Director of Communications, Library of Congress, United States21. Liisa Savolainen, Deputy Director, National Library of Finland22. Huism Tan, Executive Director, Qatar National Library23. Susan Parker-Leavy, Head of Library, Museum of Islamic Art Library, Qatar24. Elsbeth Kwant, Strategic Adviser, National Library of the Netherlands25. Ute Schwens, Director, Deutsche Nationalbibliothek Frankfurt am Main26. Augusts Zilberts, Head of Public Relations, National Library of Latvia27. Damilare Oyedele, Co-founder and Chief Executive, Library Aid Africa28. Margaret Aldrich, Director of Communications, Little Free Library29. Philip Kent, University Librarian, University of Sydney30. Allan Cho, Community Engagement Librarian, University of British Columbia31. Alex Hodges, HGSE Librarian and Director, Monroe C. Gutman Library, Harvard University Graduate School of Education32. Jenna Hillhouse, Librarian, Center for Homeland Defense and Security, Naval Postgraduate School, United States33. Eric Cooper, Acquisitions Librarian and Library Property Accountable Officer, U.S. Army Heritage and Education Center34. Ameet Doshi, Head, Donald E. Stokes Library, Princeton University35. Amanda Albert, Instructional Specialist, School of Arts & Sciences, Washington University at St. Louis36. Mark Allen Mattson, Head of Global Engagement Initiatives and International Partnerships Librarian, Pennsylvania State University Libraries37. Anne Langley, Dean of University of Connecticut Library38. Charlie Bennett, Public Engagement Librarian, Georgia Tech Library39. Charles Aylmer, Affiliated Librarian of East Asian Studies, University of Cambridge40. Dominic Tate, Head of Library Research Support and Deputy Director, University of Edinburgh41. Wilhelm Widmark, Director, Stockholm University Library42. Prof. Dr. Andreas Degkwitz, Library Director, Humboldt University of Berlin 　43. Emre Hasan Akbayrak, Library Director, Atılım University (Turkey)44. Alrina de Bruyn, Director of Events & Marketing, University of Johannesburg Library45. Nadine Bailey, Teacher Librarian & Technology Integration, Western Academy of Beijing46. Mr. K, Head of Library, Somerset School Shanghai47. Katie Day, Teacher-Librarian, Tanglin Trust School, Singapore