Trump 101

DONALD J. TRUMP is Chairman & President of The Trump Organization and Chairman of Trump University. The world's most famous real estate investor and a bestselling author, he is the archetypal businessman, a dealmaker without peer, and an ardent philanthropist. He has continually set new standards of excellence while expanding his interests in real estate, world-class hotels, gaming, sports, and entertainment.

Read this…Do say: "Show me the money." Don't say: "You're fired."' ( The Guardian, December 2006)

• Foreword by Michael Sexton President, Trump University xiii       Acknowledgments xviiIntroduction xixChapter 1 Don’t Waste Your Life on Work You Don’t Love: Passion Will Help You Do Better 1Chapter 2 Set the Bar High: Make People Ooh and Aah 6Chapter 3 Think Trump Scale: Bigger Is Better 11Chapter 4 Tough It Out: Be Persistent 16A Very Special Week (plus) in My Life (monday) 22Chapter 6 You’re Fired! Words No One Wants to Hear—or Say 32Chapter 7 The Proof Is in the Doing: Learn by Doing and Taking Risks 37Chapter 8 Your Gut Is Your Best Advisor: Listen to Your Instincts 41A Very Special Week (plus) in My Life (tuesday) 46Chapter 5 Without Knowledge, You Don’t Stand a Chance: Gain And Use Information to YourAdvantage 26Chapter 9 Personalize Your Pitch: K Now Who You’re Addressing 50Chapter 10 Surround Yourself with Beauty: Enhance Every Aspect of Your Life 55Chapter 11 Negotiate to Win: U Se Diplomacy 59Chapter 12 Think on Your Feet: It’s The Fast Track to Success 64A Very Special Week (plus) in My Life (wednesday) 67Chapter 13 Work with People You Like: I T Sure Beats Working With Enemies 71Chapter 14 Where There’s A will, T Here’s A win: Think Positively 76Chapter 15 Swim Against the Tide: The Comfort Zone Can Pull You Under 81Chapter 16 Money Is Not Always the Bottom Line: It Can Be a Scorecard, Not the Final Score 85A Very Special Week (plus) in My Life (thursday) 90Chapter 17 Learning Is Exciting: Each New Project Is An Adventure 94Chapter 18 See the Whole Picture: But Be Prepared for the Picture to Change 98Chapter 19 Wait for the Right Pitch: Business Success Is All About Patience and Timing 102Chapter 20 Avoid Fixed Patterns: Be Open and Flexible 106A Very Special Week (plus) in My Life (friday) 111Chapter 21 Speed Kills—the Competition: Get Right To the Point 114Chapter 22 Do More—always Do More: Constantly Try to Top Yourself 119Chapter 23 Leaders Set the Pace: Find Your Working Tempo 125Chapter 24 Results Matter More Than Routes: Let People Follow Their Own Paths 129A Very Special Week (plus) in My Life (saturday/sunday) 133Chapter 25 Approach Your Work as An Art Form: Work Brilliantly 135Chapter 26 Keep Your Mind in the Game: Pay Attention and Stay Focused 140Chapter 27 It Takes Courage to Persist: Business Pressures Never Stop 145Chapter 28 Join the Explorers’ Club: Learn About the Mysteries Of Life 149A Very Special Week (plus) In My Life: a New Baby! (monday/tuesday/wednesday) 153Chapter 29 Confidence Is A magnet: It Will Draw People to You 156Chapter 30 Keep Your Momentum Rolling: but Never Lose Control 159Chapter 31 Is the Problem a Blip Or a Catastrophe? Expect Problems and Keep Moving Forward 163Chapter 32 Reach Within to Rise Above: but Temper Your Reach with Reality 167Chapter 33 Concentrate on the Target, Not on the Weapon: Focus On What Matters Most 171Appendix A The Trump Organization At a Glance 175Appendix B The Trump Store 181Index 183