GERALD M. LOEB worked on Wall Street as a stockbroker for forty years, beginning in the late 1920s. He was also a financial writer whose articles were published in Barron's, Wall Street Today, and Investor Magazine. A prolific writer throughout his career, Loeb also authored Gerald Loeb's Checklist for Buying Stocks and Your Battle for Stock Market Profits.

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• Foreword ixIntroduction xix1. IT REQUIRES KNOWLEDGE, EXPERIENCE, AND FLAIR 12. SPECULATIVE ATTITUDE ESSENTIAL 53. IS THERE AN IDEAL INVESTMENT? 84. PITFALLS FOR THE INEXPERIENCED 115. HOW TO INVEST FOR CAPITAL APPRECIATION 156. SPECULATION VERSUS INVESTMENT 207. SOUND ACCOUNTING FOR INVESTORS 238. WHY COMMITMENTS SHOULD NOT BE HAPHAZARD 269. SOME “DON’TS” IN SECURITY PROGRAMS 2910. WHAT TO LOOK FOR IN CORPORATE REPORTS 3211. CONCERNING FINANCIAL INFORMATION, GOOD AND BAD 3712. WHAT TO BUY—AND WHEN 4013. IMPORTANCE OF CORRECT TIMING 4314. STATISTICAL ANALYSIS, MARKET TRENDS, AND PUBLIC PSYCHOLOGY 4615. PRICE MOVEMENT AND OTHER MARKET ACTION FACTORS 5016. FURTHER TECHNICAL OBSERVATIONS 5517. MORE ON TECHNICAL POSITION OF MARKET—ITS INTERPRETATION AND SIGNIFICANCE 6218. ADVANTAGES OF SWITCHING STOCKS 6719. “FAST MOVERS” OR “SLOW MOVERS”? 7020. DETECTING “GOOD” BUYING OR “GOOD” SELLING 7321. QUALITIES OF THE GOOD INVESTOR OR INVESTMENT ADVISER 7622. GAINING PROFITS BY TAKING LOSSES 7823. YOU CAN’T FORECAST, BUT YOU CAN MAKE MONEY 8224. STRATEGY FOR PROFITS 8525. THE EVER-LIQUID ACCOUNT 9126. A REALISTIC APPRAISAL OF BONDS 9527. MERITS OF MINING SHARES 10028. DIVERSIFICATION OF INVESTMENTS 10329. TRAVEL AS AN EDUCATION FOR INVESTORS 10630. GENERAL THOUGHTS ON SPECULATION 10931. INVESTMENT AND SPENDING 11332. INVESTMENT AND TAXATION 11733. INVESTMENT AND INFLATION 130POSTSCRIPT 13734. CASE HISTORY EXAMPLES 14135. INVESTMENT TRUST INVESTING IS AVERAGE INVESTING 15336. DO TAX LOSSES MEAN SAVINGS? 15537. ODD-LOT INVESTORS AREN’T ALWAYS WRONG 15738. WHAT WOMEN SHOULD KNOW ABOUT STOCKS 15939. TIP TO THE INVESTOR: ALWAYS WRITE IT DOWN 16240. WHAT IS BETTER: DOLLARS IN THE HAND—OR “IN THE BUSH”? 16441. LAST WILLS AND TESTAMENTS SHOULD BE CAREFULLY DRAWN 16642. PRICE OF STOCK IS WHAT COUNTS 16843. CAREFUL INVESTORS LOOK FOR SIGNS OF QUALITY MANAGEMENT 17044. ACT YOUR AGE WHEN INVESTING 17245. INVESTORS SHOULD BUDGET FOR FUTURE FLUCTUATIONS 17446. WHAT TO DO ABOUT LOSSES 17647. SEVERAL FALLACIES OF THE MARKETPLACE 17848. ARE YOU FAST ENOUGH TO SWITCH CAPITAL? 18049. HOW A BULL MARKET AFFECTS YOUR INVESTMENT THOUGHTS 18250. DON’T LET TAX QUESTIONS CLOUD INVESTMENT DECISIONS 18451. STOP ORDERS NEED CAREFUL EVALUATION 18652. CASH DIVIDENDS MAY SLOW GROWTH OF YOUNG COMPANY 18853. MIDDLE COURSE HELPS BUYERS TO AVOID MARKET FALLACIES 19054. WALL STREET PROVERBS ARE OFTEN FALLACIOUS 19255. INVESTING IN NEW PRODUCTS 19456. NEWS AND THE MARKET 19657. A LITTLE INVESTMENT KNOWLEDGE IS NECESSARY FOR EVERY CITIZEN 19858. DON’T LOOK FOR MANAGEMENT AT BARGAIN RATES 20059. MIRACLE PLAN INVESTING 20360. THE STEP SYSTEM 20861. DOUBLE DIVIDENDS 21162. A LAYMAN LOOKS AT BUILDING 22163. INVESTMENT MANAGER’S DILEMMA 22864. I DON’T SELL—PEOPLE BUY FROM ME 23065. MONEY FROM MARKET LETTERS 24666. THE IDEAL CLIENT 25067. PERPETUAL PROFITS 25368. WHAT MAKES A STOCK “GOOD”? 25569. A DOLLAR TODAY 25770. THE LEOPARD NEVER CHANGES ITS SPOTS 25971. WORDS FOR THE BEGINNER 26472. MORE ON TAPE READING 27073. WHAT’S THE VALUE OF WATCHING “TAPE”? 27974. IMPORTANCE OF EQUITY INVESTMENTS 28175. WALLFLOWER STOCKS 28576. MORE DOUBLE DIVIDENDS 28877. NEVER ACCEPT WITHOUT CHECKING 30378. HOW TO GET THE MOST OUT OF YOUR INVESTMENTS 305

GERALD M. LOEB worked on Wall Street as a stockbroker for forty years, beginning in the late 1920s. He was also a financial writer whose articles were published in Barron's, Wall Street Today, and Investor Magazine. A prolific writer throughout his career, Loeb also authored Gerald Loeb's Checklist for Buying Stocks and Your Battle for Stock Market Profits.

Select Guide Rating

• Foreword ixIntroduction xix1. IT REQUIRES KNOWLEDGE, EXPERIENCE, AND FLAIR 12. SPECULATIVE ATTITUDE ESSENTIAL 53. IS THERE AN IDEAL INVESTMENT? 84. PITFALLS FOR THE INEXPERIENCED 115. HOW TO INVEST FOR CAPITAL APPRECIATION 156. SPECULATION VERSUS INVESTMENT 207. SOUND ACCOUNTING FOR INVESTORS 238. WHY COMMITMENTS SHOULD NOT BE HAPHAZARD 269. SOME “DON’TS” IN SECURITY PROGRAMS 2910. WHAT TO LOOK FOR IN CORPORATE REPORTS 3211. CONCERNING FINANCIAL INFORMATION, GOOD AND BAD 3712. WHAT TO BUY—AND WHEN 4013. IMPORTANCE OF CORRECT TIMING 4314. STATISTICAL ANALYSIS, MARKET TRENDS, AND PUBLIC PSYCHOLOGY 4615. PRICE MOVEMENT AND OTHER MARKET ACTION FACTORS 5016. FURTHER TECHNICAL OBSERVATIONS 5517. MORE ON TECHNICAL POSITION OF MARKET—ITS INTERPRETATION AND SIGNIFICANCE 6218. ADVANTAGES OF SWITCHING STOCKS 6719. “FAST MOVERS” OR “SLOW MOVERS”? 7020. DETECTING “GOOD” BUYING OR “GOOD” SELLING 7321. QUALITIES OF THE GOOD INVESTOR OR INVESTMENT ADVISER 7622. GAINING PROFITS BY TAKING LOSSES 7823. YOU CAN’T FORECAST, BUT YOU CAN MAKE MONEY 8224. STRATEGY FOR PROFITS 8525. THE EVER-LIQUID ACCOUNT 9126. A REALISTIC APPRAISAL OF BONDS 9527. MERITS OF MINING SHARES 10028. DIVERSIFICATION OF INVESTMENTS 10329. TRAVEL AS AN EDUCATION FOR INVESTORS 10630. GENERAL THOUGHTS ON SPECULATION 10931. INVESTMENT AND SPENDING 11332. INVESTMENT AND TAXATION 11733. INVESTMENT AND INFLATION 130POSTSCRIPT 13734. CASE HISTORY EXAMPLES 14135. INVESTMENT TRUST INVESTING IS AVERAGE INVESTING 15336. DO TAX LOSSES MEAN SAVINGS? 15537. ODD-LOT INVESTORS AREN’T ALWAYS WRONG 15738. WHAT WOMEN SHOULD KNOW ABOUT STOCKS 15939. TIP TO THE INVESTOR: ALWAYS WRITE IT DOWN 16240. WHAT IS BETTER: DOLLARS IN THE HAND—OR “IN THE BUSH”? 16441. LAST WILLS AND TESTAMENTS SHOULD BE CAREFULLY DRAWN 16642. PRICE OF STOCK IS WHAT COUNTS 16843. CAREFUL INVESTORS LOOK FOR SIGNS OF QUALITY MANAGEMENT 17044. ACT YOUR AGE WHEN INVESTING 17245. INVESTORS SHOULD BUDGET FOR FUTURE FLUCTUATIONS 17446. WHAT TO DO ABOUT LOSSES 17647. SEVERAL FALLACIES OF THE MARKETPLACE 17848. ARE YOU FAST ENOUGH TO SWITCH CAPITAL? 18049. HOW A BULL MARKET AFFECTS YOUR INVESTMENT THOUGHTS 18250. DON’T LET TAX QUESTIONS CLOUD INVESTMENT DECISIONS 18451. STOP ORDERS NEED CAREFUL EVALUATION 18652. CASH DIVIDENDS MAY SLOW GROWTH OF YOUNG COMPANY 18853. MIDDLE COURSE HELPS BUYERS TO AVOID MARKET FALLACIES 19054. WALL STREET PROVERBS ARE OFTEN FALLACIOUS 19255. INVESTING IN NEW PRODUCTS 19456. NEWS AND THE MARKET 19657. A LITTLE INVESTMENT KNOWLEDGE IS NECESSARY FOR EVERY CITIZEN 19858. DON’T LOOK FOR MANAGEMENT AT BARGAIN RATES 20059. MIRACLE PLAN INVESTING 20360. THE STEP SYSTEM 20861. DOUBLE DIVIDENDS 21162. A LAYMAN LOOKS AT BUILDING 22163. INVESTMENT MANAGER’S DILEMMA 22864. I DON’T SELL—PEOPLE BUY FROM ME 23065. MONEY FROM MARKET LETTERS 24666. THE IDEAL CLIENT 25067. PERPETUAL PROFITS 25368. WHAT MAKES A STOCK “GOOD”? 25569. A DOLLAR TODAY 25770. THE LEOPARD NEVER CHANGES ITS SPOTS 25971. WORDS FOR THE BEGINNER 26472. MORE ON TAPE READING 27073. WHAT’S THE VALUE OF WATCHING “TAPE”? 27974. IMPORTANCE OF EQUITY INVESTMENTS 28175. WALLFLOWER STOCKS 28576. MORE DOUBLE DIVIDENDS 28877. NEVER ACCEPT WITHOUT CHECKING 30378. HOW TO GET THE MOST OUT OF YOUR INVESTMENTS 305