CARMINE GALLO is a communications coach for the world's most admired brands. His client list includes Intel, Chase, Barclays, IBM, Nokia, and many others. He is an Emmy award-winning journalist and former anchor, host, and business correspondent for CNN, FOX, CNET, and CBS.

Select Guide Rating

• Part I. The 7 Simple Secrets. Introduction. Our Chief Want.Chapter 1. Ignite Your Enthusiasm.Light A Fire In Your Heart Before Sparking One In Theirs.Chapter 2. Navigate The Way.Deliver A Specific, Consistent And Memorable Vision.Chapter 3. Sell The Benefit.Put Your Listeners First.Chapter 4. Paint A Picture.Tell Powerful, Memorable And Actionable Stories.Chapter 5. Invite Participation.Solicit Input, Overcome Objections And Develop A Winning Strategy.Chapter 6. Reinforce An Optimistic Outlook.Become A Beacon Of Hope.Chapter 7. Encourage People To Reach Their Potential.Praise People, Invest In Them, And Unleash Their Potential.Part II. Living The 7 Simple Secrets.Introduction. Inspire Every Day, In Every Office And In Every Home.Chapter 8. Hoo-Yah! Optimism Rules Aboard The Uss Ronald Reagan.Chapter 9. 15 Minutes To 5-Star Service.Chapter 10. How A Visit To The Lower Ninth Ward Inspired A Nation Of Givers.Chapter 11. Wow 'Em Like Steve Jobs.Chapter 12. How An Ice Cream Shop Became The Hottest Franchise In Town.Chapter 13. A Mission Impossible Fit For Tom Cruise.Chapter 14. A Master Class In Motivation.Conclusion. Be A Spellbinder.Notes.Index.About the Author.

CARMINE GALLO is a communications coach for the world's most admired brands. His client list includes Intel, Chase, Barclays, IBM, Nokia, and many others. He is an Emmy award-winning journalist and former anchor, host, and business correspondent for CNN, FOX, CNET, and CBS.

Select Guide Rating

• Part I. The 7 Simple Secrets. Introduction. Our Chief Want.Chapter 1. Ignite Your Enthusiasm.Light A Fire In Your Heart Before Sparking One In Theirs.Chapter 2. Navigate The Way.Deliver A Specific, Consistent And Memorable Vision.Chapter 3. Sell The Benefit.Put Your Listeners First.Chapter 4. Paint A Picture.Tell Powerful, Memorable And Actionable Stories.Chapter 5. Invite Participation.Solicit Input, Overcome Objections And Develop A Winning Strategy.Chapter 6. Reinforce An Optimistic Outlook.Become A Beacon Of Hope.Chapter 7. Encourage People To Reach Their Potential.Praise People, Invest In Them, And Unleash Their Potential.Part II. Living The 7 Simple Secrets.Introduction. Inspire Every Day, In Every Office And In Every Home.Chapter 8. Hoo-Yah! Optimism Rules Aboard The Uss Ronald Reagan.Chapter 9. 15 Minutes To 5-Star Service.Chapter 10. How A Visit To The Lower Ninth Ward Inspired A Nation Of Givers.Chapter 11. Wow 'Em Like Steve Jobs.Chapter 12. How An Ice Cream Shop Became The Hottest Franchise In Town.Chapter 13. A Mission Impossible Fit For Tom Cruise.Chapter 14. A Master Class In Motivation.Conclusion. Be A Spellbinder.Notes.Index.About the Author.

CARMINE GALLO is a communications coach for the world's most admired brands. His client list includes Intel, Chase, Barclays, IBM, Nokia, and many others. He is an Emmy award-winning journalist and former anchor, host, and business correspondent for CNN, FOX, CNET, and CBS.

Select Guide Rating

• Part I. The 7 Simple Secrets. Introduction. Our Chief Want.Chapter 1. Ignite Your Enthusiasm.Light A Fire In Your Heart Before Sparking One In Theirs.Chapter 2. Navigate The Way.Deliver A Specific, Consistent And Memorable Vision.Chapter 3. Sell The Benefit.Put Your Listeners First.Chapter 4. Paint A Picture.Tell Powerful, Memorable And Actionable Stories.Chapter 5. Invite Participation.Solicit Input, Overcome Objections And Develop A Winning Strategy.Chapter 6. Reinforce An Optimistic Outlook.Become A Beacon Of Hope.Chapter 7. Encourage People To Reach Their Potential.Praise People, Invest In Them, And Unleash Their Potential.Part II. Living The 7 Simple Secrets.Introduction. Inspire Every Day, In Every Office And In Every Home.Chapter 8. Hoo-Yah! Optimism Rules Aboard The Uss Ronald Reagan.Chapter 9. 15 Minutes To 5-Star Service.Chapter 10. How A Visit To The Lower Ninth Ward Inspired A Nation Of Givers.Chapter 11. Wow 'Em Like Steve Jobs.Chapter 12. How An Ice Cream Shop Became The Hottest Franchise In Town.Chapter 13. A Mission Impossible Fit For Tom Cruise.Chapter 14. A Master Class In Motivation.Conclusion. Be A Spellbinder.Notes.Index.About the Author.