Trump Never Give Up

Donald J. Trump is the world's most famous businessman, a bestselling author and media personality, and a symbol of success for people around the world. He is also the founder of Trump University (www.TrumpUniversity.com), which teaches success principles and financial independence to ambitious people who don't have time to sit in a classroom.

"The brisk, passionate and no nonsense style makes them [Trump's books] inspiring and motivating to read." (businessopportunitiesandideas.co.uk, Tuesday 26th February 2008)

• Acknowledgments xiiiIntroduction xvChapter 1 the Lowest Moment In My Life and How I Fought Back: A Billion Dollars In the Hole 1Chapter 2 Failure is Not Permanent: Wholeness and the Art of the Comeback 5Chapter 3 the Apprentice Was Supposed To Be A Big Mistake: Get the Best Advice You Can, Then Trust Your Gut 8Chapter 4 Is This A Blip Or A Catastrophe? Be Prepared For Things That Happen Outside Your Game Plan 12Chapter 5 I Love A Good Fight: the Trump Soho Hotel Condominium 18Chapter 6 Remembering September 11, 2001: If You Never Give Up, You’ll Be Able To Give Back 24Chapter 7 Expect Problems and You’ll Be Ready When They Come: Getting Trump Tower Off the Ground 28Chapter 8 Frequently Asked Questions 34Chapter 9 When the Other Side Expects A Duel, Offer A Partnership: Trump International Golf Links, Scotland 39Chapter 10 Separate Yourself From the Complaining Crowd: You Can Create Your Own Luck 45Chapter 11 Sometimes You Have To Swallow Your Pride: TrumpInternational Hotel & Tower, New York 48Chapter 12 Courage Isn’t the Absence of Fear, It’s the Conquering of Fear 54Chapter 13 Be Passionate—It’s the Only Way to Move Mountains: Building Trump Internatonal Golf Club 57Chapter 14 If You See Big Problems, Look For Big Opportunities: Transforming A Dilapidated Neighborhood Into A World-Class Hot Spot 62Chapter 15 Cultivate A Sense of Discovery: A Letter From My Kindergarten Teacher 69Chapter 16 Know When To Cut Your Losses 71Chapter 17 Business is About Knowing the World 75Chapter 18 If You Think You Can Complete A Six-Year Project In Six Months, You Probably Can: Wollman Rink, Central Park, New York City 78Chapter 19 Don’t Let Fear Stop You—Even In Front of Millions of People: Doubts Will Continue To Surface, Even After You’ve Made Up Your Mind To Go Forward 83Chapter 20 Don’t Take Yourself Too Seriously 89Chapter 21 Sometimes You Have to Start Over: Dubai 91Chapter 22 I Told My Friend He Was A Big Time Loser: the Power of Focus 95Chapter 23 Do Something For Your Community: Trump On the Ocean 97Chapter 24 Defending the Flag 100Chapter 25 When Your Wardrobe Malfunctions In Front of 10,000 People, Make It Part of Your Act: Two Public Speaking Screwups 102Chapter 26 Don’t Get Complacent—Thinking You’re Foolproof is A Good Way to Set Yourself Up For A Big Mistake: How New Trump Projects Happen 106Chapter 27 Only In New York! This City Will Serve Up Problems and Solutions You Won’t Find Anywhere Else 112Chapter 28 How To De-Stress 115Chapter 29 You Will Be Attacked For Trying To Change Anything: Mar-A-Lago 117Chapter 30 Set the Record Straight 125Chapter 31 Do Give Up—On Complainers 128Chapter 32 Be Patient—You May Have To Wait 20 Years For A Deal To Pay Off: A West Side Story 130Chapter 33 Fred Trump’s Four-Step Formula For Getting Things Done 135Chapter 34 the Turnaround Always Starts With Creative, Positive Thinking: 1200 Foreclosed Apartments In Cincinnati 138Chapter 35 Get the Most From Every Day 142Chapter 36 Take A Lesson From Muhammad Ali and Me—Know When To Brag: Noise Versus Substance Versus Chemistry 144Chapter 37 How Would I Look With A Shaved Head? Wrestlemania 147Chapter 38 When You’re Attacked, Bite Back: A Book and A Lawsuit 150Chapter 39 Prime Real Estate Falls Into the Pacific—Now What? Trump National Golf Course In Palos Verdes, Calfornia 153Chapter 40 Think Internationally 157Chapter 41 Where Others Fail—There’s Your Opportunity: A Wall Street Story 159Appendix A Trump’s Top 10 List For Success 165Appendix B Trump’s Rules For Negotiating 167Index 169