Contrarian Effect

Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

AvMichael Port,Elizabeth Marshall

Inbunden, Engelska, 2008

146 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Häftad

146 kr

Skickas inom 7-10 vardagar

Beskrivning

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

Produktinformation

Utgivningsdatum:2008-09-12
Mått:132 x 180 x 23 mm
Vikt:227 g
Format:Inbunden
Språk:Engelska
Antal sidor:176
Förlag:John Wiley & Sons Inc
ISBN:9780470237908

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

MICHAEL PORT is the author of the Wiley titles Book Yourself Solid and Beyond Booked Solid. He has been called a "marketing guru" by the Wall Street Journal and is one of the best professional speakers around. For more information, please visit www.MichaelPort.com. ELIZABETH MARSHALL is Director of Sales for Michael Port Companies. While working at the nationally recognized firm of Merritt Hawkins and Associates, she was awarded Research Recruiter of the Month five times. Also, she is founder of AuthorTeleseminars.com, which hosts interviews with top business authors such as Seth Godin, Tim Ferriss, Keith Ferrazzi, and others. For more information, please visit www.highenergycoach.com.

Innehållsförteckning

Acknowledgments viiIntroductionFrom the Old World to the New 1Section 1: Two Left FeetTypical Tactics Are Out of Sync with the Market 25Section 2: Center of the UniverseTypical Tactics Are Focused on the Wrong Person 55Section 3: One-Night StandTypical Tactics Damage Relationships and Long-Term Potential 87Section 4: May Cause Headaches, Dizziness, and Internal BleedingTypical Tactics Harm Reputations and Create Unintended Consequences 111Contrarian Primer 137Pendulum Swing 145References 151About the Authors 155Index 157