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    1. Ekonomi och Ledarskap
    2. Företagsekonomi
    3. E-handel

    Social Media 101

    Tactics and Tips to Develop Your Business Online

    AvChris Brogan

    Inbunden, Engelska, 2010

    173 kr

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    E-bok

    220 kr

    E-bok

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    Beskrivning

    100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketingLooks at social media and the wider online universe from a strictly business perspectiveIf you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

    Produktinformation

    • Utgivningsdatum:2010-03-12
    • Mått:130 x 180 x 31 mm
    • Vikt:318 g
    • Format:Inbunden
    • Språk:Engelska
    • Antal sidor:352
    • Förlag:John Wiley & Sons Inc
    • ISBN:9780470563410

    Utforska kategorier

    • E-handel inom Ekonomi och Ledarskap
    • Försäljning och marknadsföring inom Ekonomi och Ledarskap

    Mer om författaren

    Chris Brogan is a widely read blogger on the subject of social media and its impact on business communication. He is the cofounder of PodCamp, the international new media conference series focused on the use of social media to build business and personal relationships. Find him at chrisbrogan.com.

    Recensioner i media

    "... interested in social media...and want to establish ways it might work for you this is a good place to start." (Financial Advisor, March 2011)

    Innehållsförteckning

    • Acknowlegments xiiIntroduction: Why in the World Should You Care? xiii1. Above All Else—People 12. What Social Media Does Best 53. Social Media Does Not Replace Marketing Strategy 84. Making Business Sense of Social Media 115. Social Media as Personal Power 126. Social Media for Your Career 187. Threading Some Trends Together 238. The Vital Importance of Your Network 289. Using Social Networking and Media Offline 3110. Velocity, Flexibility, Economy 3211. Snake Oil in Social Media 3712. Who Cares? 4313. Participation: The Key to Social Media 4414. Social Media is a Set, Not a Part 5115. Media is a Mix—Get Mixing 5616. Social Media Starter Pack 5917. Five Starter Moves for Introducing Social Media into Your Organization 6718. Five Starter Moves: Should Blogging Go Next? 6819. Five Starter Moves: Audio and Video 7320. Five Starter Moves: LinkedIn, Facebook, and Twitter 7621. A Sample Social Media Toolkit 7822. Social Media and Social Network Starting Points 8423. What Friends and Seinfeld Teach You about Growing Your Audience 9424. Twitter Revisited 9725. Case Study: For Those Who Pea on Social Media 10326. Basic Business Blogging Suggestions 10527. A Sample Blogging Work Flow 11128. If You Intend to Blog Seriously 11829. Performance and Your Audience: Blogging Tips 12030. Some Tips to Fine-Tune Your Blog 12231. How to Create Business from a Blog 12732. 50 Blog Topics Marketers Could Write for Their Companies 13233. Growing Your Audience: Some Basics 13534. Be Effective in Meetings, and Use Social Media Tools 14035. Programming for the Masses: Social Computing 14436. Creatives and Your Secret Mission 14737. Advice for Traditional and Local News Media 14938. Social Networks are Your Local Pubs 15239. Facebook and the Social Graph: Who Benefits? 15540. The Value of Networks 15641. Five Things to Do at a Social Networking Meetup 16242. Delivering Content Value to Market Your Product 16443. The Community Play 16544. The Power of Links 16945. Authority, Ownership, and Mechanics 17246. Enabling Peer Collaboration Using Social Networks 17447. 10 Ways to Make Your Next Conference Better 17648. Who is Secretly Pitching You? 17849. The Sound of Content Ripping Free from Its Page 18250. Social Media—Talk is Cheap for Businesses 18551. The Community Ecosystem 19152. Social Media Starter Moves for Freelancers 19453. Making a Business from Social Media 20354. Make Your Blog Design Work for You 20655. Social Media Starter Moves for Real Estate 21156. How Do Realtors Demonstrate Community? 21457. Social Media Starter Moves for Entertainers 21658. Social Media Starter Moves for Entrepreneurs 21959. Customer Service Needs New Channels . . . or Does It? 22260. What I Want a Social Media Expert to Know 22461. On Managing a Community 22662. Make Your LinkedIn Profile Work for You 23063. Develop a Strong Personal Brand Online: Part 1 23364. Develop a Strong Personal Brand Online: Part 2 23665. 100 Personal Branding Tactics Using Social Media 24066. Blog Topics for Business-to-Business Customers 24967. Starting a Social Media Strategy 25368. Social Media Strategy: The Planning Stage 25769. Social Media Strategy: Aligning Goals and Measurements 25970. Writing E-mail That Gets Answered 26371. Where I Learn Even More 26772. What Do You Think People Want from Your Site 26973. Musicians Play for Tips: The Importance of Comments 27174. 50 Ways Marketers Can Use Social Media to Improve Their Marketing 27375. Should Hotels Have Social Networks? 27876. Essential Skills of a Community Manager 28077. 50 Steps to Establishing a Consistent Social Media Practice 28378. How to Reach and Influence Prospects 28879. How Content Marketing Will Shake the Tree 29280. Write Your LinkedIn Profile for Your Future 29381. Consider a Marketing Funnel 29682. Content Networks and Storefronts 29883. How to Do More with Less Time 30284. Creating Honest Content Marketing 30885. How I Do It 30986. What I Want PR and Marketing Professionals to Know 31387. Best Social Media Advice from chrisbrogan.com 315Index 321