ROBERT G. SIMERLY is dean of the Division of Continuing Studies and professor of adult and continuing education at the University of Nebraska, Lincoln. In addition to Handbook of Marketing for Continuing Education (1989), his Jossey-Bass books include Strategic Planning and Leadership in Continuing Education (1987), and Planning and Marketing Conferences and Workshops (1990).

• Part One: The Components of Effective MarketingPart Two: Positioning Your Organization in the MarketPart Three: Effective Direct-Mail MarketingPart Four: Effective Public RelationsPart Five: Effective AdvertisingPart Six: Effective Personal SalesPart Seven: Making Marketing Work in Your OrganizationPart Eight: Strategies for Ongoing Success in Marketing