DAVID STEELE is the founder and CEO of Relationship Coaching Institute, the first and largest training firm of its kind. Over his thirty years in the field of mental health, he has helped thousands of clients create successful practices, some of which went on to build six- and seven-figure businesses. He is the author of numerous books and videos on practice management and relationships.

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• Preface viiCHAPTER ONEIs a Million Dollar Practice Right for You? 1CHAPTER TWOYour Mission and Message 41CHAPTER THREEOwning Your Niche: The Platinum Rule ofMarketing in Action 67CHAPTER FOURHow to Create Services, Products, and ProgramsThat Promote Change 101CHAPTER FIVECreative Business Models and Service Delivery Systems 121CHAPTER SIXCreative Marketing 145CHAPTER SEVENMaking the Sale, Getting the Client 189CHAPTER EIGHTBuilding Your Million Dollar Practice 225Epilogue 255Afterword 265Appendix: Selected Resources for Building Your Million Dollar Practice 267About David Steele 269Notes 271

DAVID STEELE is the founder and CEO of Relationship Coaching Institute, the first and largest training firm of its kind. Over his thirty years in the field of mental health, he has helped thousands of clients create successful practices, some of which went on to build six- and seven-figure businesses. He is the author of numerous books and videos on practice management and relationships.

Select Guide Rating

• Preface viiCHAPTER ONEIs a Million Dollar Practice Right for You? 1CHAPTER TWOYour Mission and Message 41CHAPTER THREEOwning Your Niche: The Platinum Rule ofMarketing in Action 67CHAPTER FOURHow to Create Services, Products, and ProgramsThat Promote Change 101CHAPTER FIVECreative Business Models and Service Delivery Systems 121CHAPTER SIXCreative Marketing 145CHAPTER SEVENMaking the Sale, Getting the Client 189CHAPTER EIGHTBuilding Your Million Dollar Practice 225Epilogue 255Afterword 265Appendix: Selected Resources for Building Your Million Dollar Practice 267About David Steele 269Notes 271