Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.

"The book is thought provoking, insightful and at the same time easy to read ... a must read." (BalticCSR.wordpress.com, May 2011)"... this book is tremendously well researched and the main message is crystal clear… I strongly recommend reading." (AheadAhead.com, May 2011)"... deeply reflective of the state of the world ... society, business and people who change our lives ... we should all read this book." (Lohas.de, June 2011)"... offers a wealth of case studies ... easy to navigate and digest ... Visser's message is one of optimism and hope." (Bookgeeks.co.uk, June 2011)

• List of boxes, cases, figures and tables ix Foreword by Jeffrey Hollender xiAcknowledgements xviiAbout the author xviiiPart I: The call to responsibility 11 Our ability to respond 3Part II: The ages and stages of CSR 212 The age of greed 233 The age of philanthropy 494 The age of marketing 735 The age of management 956 The age of responsibility 131Part III: The principles of CSR 2.0 1537 The principle of creativity 1558 The principle of scalability 1899 The principle of responsiveness 22110 The principle of glocality 24911 The principle of circularity 281Part IV: Our ability to change 31312 The matrix of change 31513 Making a difference 343Bibliography 367Index 377Other books by Wayne Visser 390

Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.

"The book is thought provoking, insightful and at the same time easy to read ... a must read." (BalticCSR.wordpress.com, May 2011)"... this book is tremendously well researched and the main message is crystal clear… I strongly recommend reading." (AheadAhead.com, May 2011)"... deeply reflective of the state of the world ... society, business and people who change our lives ... we should all read this book." (Lohas.de, June 2011)"... offers a wealth of case studies ... easy to navigate and digest ... Visser's message is one of optimism and hope." (Bookgeeks.co.uk, June 2011)

• List of boxes, cases, figures and tables ix Foreword by Jeffrey Hollender xiAcknowledgements xviiAbout the author xviiiPart I: The call to responsibility 11 Our ability to respond 3Part II: The ages and stages of CSR 212 The age of greed 233 The age of philanthropy 494 The age of marketing 735 The age of management 956 The age of responsibility 131Part III: The principles of CSR 2.0 1537 The principle of creativity 1558 The principle of scalability 1899 The principle of responsiveness 22110 The principle of glocality 24911 The principle of circularity 281Part IV: Our ability to change 31312 The matrix of change 31513 Making a difference 343Bibliography 367Index 377Other books by Wayne Visser 390

Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.

"The book is thought provoking, insightful and at the same time easy to read ... a must read." (BalticCSR.wordpress.com, May 2011)"... this book is tremendously well researched and the main message is crystal clear… I strongly recommend reading." (AheadAhead.com, May 2011)"... deeply reflective of the state of the world ... society, business and people who change our lives ... we should all read this book." (Lohas.de, June 2011)"... offers a wealth of case studies ... easy to navigate and digest ... Visser's message is one of optimism and hope." (Bookgeeks.co.uk, June 2011)

• List of boxes, cases, figures and tables ix Foreword by Jeffrey Hollender xiAcknowledgements xviiAbout the author xviiiPart I: The call to responsibility 11 Our ability to respond 3Part II: The ages and stages of CSR 212 The age of greed 233 The age of philanthropy 494 The age of marketing 735 The age of management 956 The age of responsibility 131Part III: The principles of CSR 2.0 1537 The principle of creativity 1558 The principle of scalability 1899 The principle of responsiveness 22110 The principle of glocality 24911 The principle of circularity 281Part IV: Our ability to change 31312 The matrix of change 31513 Making a difference 343Bibliography 367Index 377Other books by Wayne Visser 390