- Nyhet
KFC in China
Secret Recipe for Success
Häftad, Engelska, 2008
235 kr
Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.
Beskrivning
Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
Produktinformation
Utforska kategorier
Mer om författaren
Innehållsförteckning
Hoppa över listan
Du kanske också är intresserad av
- Nyhet
- -19%
- Signerad!
Del 3
- 10% rabatt på allt
Del 11
- Nyhet
Del 11
- 10% rabatt på allt