How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It''s integrative because the design,marketing, and branding must give a clear and consistent story about the product. It''s holistic becuase "total design" engages consumers on all levels.