DANIEL GROSS is a Harvard-trained historian and journalist.

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• Acknowledgments vForeword by Timothy C. Forbes 1Robert Morris: America's First Financier 4Cyrus McCormick's Reaper and the Industrialization of Farming 22John D. Rockefeller and the Modern Corporation 40J. P. Morgan Saves the Country 58Henry Ford and the Model T 74Charles Merrill and the Democratization of Stock Ownership 90David Sarnoff, RCA, and the Rise of Broadcasting 106Walt Disney and his Family-Entertainment Empire 122John H. Johnson: Finding the Black Consumer 142David Ogilvy and the Creation of Modern Advertising 158Ray Kroc, McDonald's, and the Fast-Food Industry 176Betting the Company: Joseph Wilson and the Xerox 914 194American Express and the Charge Card 212Mary Kay Ash and her Corporate Culture for Women 232Intel's Microprocessor and the Computer Revolution 246Sam Walton, Wal-Mart, and the Discounting of America 266William McGowan and MCI: A New World of Telecommunications 284The Turnaround at Harley-Davidson 298Kohlberg Kravis Roberts & Co. and the Leveraged Buyout 314William Gates and the Dominance of Microsoft 334Notes on Sources 352Index 358

DANIEL GROSS is a Harvard-trained historian and journalist.

Select Guide Rating

• Acknowledgments vForeword by Timothy C. Forbes 1Robert Morris: America's First Financier 4Cyrus McCormick's Reaper and the Industrialization of Farming 22John D. Rockefeller and the Modern Corporation 40J. P. Morgan Saves the Country 58Henry Ford and the Model T 74Charles Merrill and the Democratization of Stock Ownership 90David Sarnoff, RCA, and the Rise of Broadcasting 106Walt Disney and his Family-Entertainment Empire 122John H. Johnson: Finding the Black Consumer 142David Ogilvy and the Creation of Modern Advertising 158Ray Kroc, McDonald's, and the Fast-Food Industry 176Betting the Company: Joseph Wilson and the Xerox 914 194American Express and the Charge Card 212Mary Kay Ash and her Corporate Culture for Women 232Intel's Microprocessor and the Computer Revolution 246Sam Walton, Wal-Mart, and the Discounting of America 266William McGowan and MCI: A New World of Telecommunications 284The Turnaround at Harley-Davidson 298Kohlberg Kravis Roberts & Co. and the Leveraged Buyout 314William Gates and the Dominance of Microsoft 334Notes on Sources 352Index 358

DANIEL GROSS is a Harvard-trained historian and journalist.

Select Guide Rating

• Acknowledgments vForeword by Timothy C. Forbes 1Robert Morris: America's First Financier 4Cyrus McCormick's Reaper and the Industrialization of Farming 22John D. Rockefeller and the Modern Corporation 40J. P. Morgan Saves the Country 58Henry Ford and the Model T 74Charles Merrill and the Democratization of Stock Ownership 90David Sarnoff, RCA, and the Rise of Broadcasting 106Walt Disney and his Family-Entertainment Empire 122John H. Johnson: Finding the Black Consumer 142David Ogilvy and the Creation of Modern Advertising 158Ray Kroc, McDonald's, and the Fast-Food Industry 176Betting the Company: Joseph Wilson and the Xerox 914 194American Express and the Charge Card 212Mary Kay Ash and her Corporate Culture for Women 232Intel's Microprocessor and the Computer Revolution 246Sam Walton, Wal-Mart, and the Discounting of America 266William McGowan and MCI: A New World of Telecommunications 284The Turnaround at Harley-Davidson 298Kohlberg Kravis Roberts & Co. and the Leveraged Buyout 314William Gates and the Dominance of Microsoft 334Notes on Sources 352Index 358