Architect's Essentials of Winning Proposals

FRANK A. STASIOWSKI, FAIA, is Founder, CEO, and President of PSMJ Resources, Inc., a firm that specializes in improving the business performance of architecture, engineering, and construction firms and their personnel.

• Preface. PART I: PROPOSAL PLANNING.What's So Special About Writing a Proposal?Setting the Stage for Winning Proposals: Marketing.Setting the Stage for Winning Proposals: How Much Should You Spend?Setting the Stage for Winning Proposals: Types of Proposals.To Bid or Not to Bid? The Go/No-Go Decision.Your Proposal Strategy.Your Proposal Plan, Your Team, and the Process.PART II: PROPOSAL ELEMENTS.Up Front: Cover Letter, Table of Contents, Executive Summary.Résumés.Scope of Services and Approach.Schedule, Budget, and Fee.Related Experience.Additonal Materials: SF 254/255 Forms, Appendix; and Management Proposal.PART III: PROPOSAL DEVELOPMENT.Giving Your Proposal Finesse: Writing and Graphics.The Red Team Review.It's Ready, Now What?PART IV: PROPOSAL PRESENTATION.Your Presentation Team. Your Presentation Contents.Visuals.Preparing and Rehearsing.Afterwards.Index.