Inbunden, Engelska, 2001

Proven Strategies in Competitive Intelligence

Lessons from the Trenches

Av Society of Competitive Intelligence Professionals, John F. Prescott, Stephen H. Miller

573 kr

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Beskrivning

Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI teamNumerous case studies vividly illustrating cutting-edge CI techniques in action

Produktinformation

Utgivningsdatum: 2001-03-15
Mått: 161 x 237 x 29 mm
Vikt: 635 g
Format: Inbunden
Språk: Engelska
Antal sidor: 352
Förlag: John Wiley & Sons Inc
ISBN: 9780471401780

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Mer om författaren

JOHN E. PRESCOTT, PhD, is Professor of Business Administration at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and Executive Editor of Competitive Intelligence Review. He is the content expert for CI benchmarking studies conducted by the American Productivity and Quality Center. STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals. With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org

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