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Beskrivning
Corporate events require careful planning, scheduling, and control--all basic principles of project management. This book, part of the Wiley Events Management Series, guides students through the steps for planning a corporate event.
WILLIAM O'TOOLE is the manager of Event Project Management System Pty Ltd, which acts as consultants to events in Australia, Asia, and the Pacific. He is a member of the Project Management research team at the University of Sydney and an Associate of the Australian Center for Event Management at the University of Technology in Sydney, Australia. His current research includes the adaptation of risk management models to event management.PHYLLIS MIKOLAITIS is Adjunct Professor at George Washington University in Washington, D.C., and owns an event planning company. As Program Manager for Xerox Corporation, she managed events and training worldwide for more than twenty years.
Innehållsförteckning
Foreword. Preface. Managing Events in the Corporate World. The Corporate Event Project Management Process. The Corporate Event Office and Documentation. Venue: The Event Site. Feasibility, Bidding, and Proposals. Systems and Decisions. Event Risk Management. Contract Management. Web-Enabled Corporate Event. The Corporate Event Manual. Costing, Procurement, and Cash Flow. Demonstrating Value Through Measurement and Analysis. Appendix 1: Sample Corporate Event Run Sheet and Forms. Appendix 2: Risk Analysis Sheet. Index.
