JOEL M. STERN has been Managing Partner of Stern Stewart & Co. since its founding in 1982. He currently serves on the faculties of five graduate business schools all over the world. A widely published writer, he has been a financial policy columnist for the Sunday Times of London. A recognized authority on financial economics, corporate performance measurement, corporate valuation, and incentive compensation, Mr. Stern is a leading advocate of the concept of shareholder value. JOHN S. SHIELY is President of Briggs & Stratton, one of the most successful implementers of EVA. He began his career as a tax accountant at Arthur Andersen & Co., then served as a lawyer, first with the Hughes Hubbard & Reed law firm, later at Allen-Bradley/Rockwell Automation, and joined Briggs & Stratton in 1986 as general counsel.IRWIN ROSS was retained by Joel Stern to assist in the writing of The EVA Challenge. He has written a number of books, including The Loneliest Campaign, The Image Merchants, and Shady Business. He is a former roving editor of Reader’s Digest and over the years has written for a variety of other magazines, including Fortune and Harper’s.

• 1. The Problem. 2. The Solution.3. The Need for a Winning Strategy and Organization.4. The Road Map to Value Creation.5. The Changes Wrought by EVA.6. Extendinge EVA to the Shop Floor.7. Getting the Message Out: Training and Communications.8. EVA and Acquisitions.9. EVA Incentives.10. How EVA Can Fail.11. New Frontiers: Real Options and Forward-Looking EVA.12. 25 Questions.13. Recipe for Success.Epilogue: EVA and the "New Economy," by Gregory V. Milano.Acknowledgments.Index.

JOEL M. STERN has been Managing Partner of Stern Stewart & Co. since its founding in 1982. He currently serves on the faculties of five graduate business schools all over the world. A widely published writer, he has been a financial policy columnist for the Sunday Times of London. A recognized authority on financial economics, corporate performance measurement, corporate valuation, and incentive compensation, Mr. Stern is a leading advocate of the concept of shareholder value. JOHN S. SHIELY is President of Briggs & Stratton, one of the most successful implementers of EVA. He began his career as a tax accountant at Arthur Andersen & Co., then served as a lawyer, first with the Hughes Hubbard & Reed law firm, later at Allen-Bradley/Rockwell Automation, and joined Briggs & Stratton in 1986 as general counsel.IRWIN ROSS was retained by Joel Stern to assist in the writing of The EVA Challenge. He has written a number of books, including The Loneliest Campaign, The Image Merchants, and Shady Business. He is a former roving editor of Reader’s Digest and over the years has written for a variety of other magazines, including Fortune and Harper’s.

• 1. The Problem. 2. The Solution.3. The Need for a Winning Strategy and Organization.4. The Road Map to Value Creation.5. The Changes Wrought by EVA.6. Extendinge EVA to the Shop Floor.7. Getting the Message Out: Training and Communications.8. EVA and Acquisitions.9. EVA Incentives.10. How EVA Can Fail.11. New Frontiers: Real Options and Forward-Looking EVA.12. 25 Questions.13. Recipe for Success.Epilogue: EVA and the "New Economy," by Gregory V. Milano.Acknowledgments.Index.

JOEL M. STERN has been Managing Partner of Stern Stewart & Co. since its founding in 1982. He currently serves on the faculties of five graduate business schools all over the world. A widely published writer, he has been a financial policy columnist for the Sunday Times of London. A recognized authority on financial economics, corporate performance measurement, corporate valuation, and incentive compensation, Mr. Stern is a leading advocate of the concept of shareholder value. JOHN S. SHIELY is President of Briggs & Stratton, one of the most successful implementers of EVA. He began his career as a tax accountant at Arthur Andersen & Co., then served as a lawyer, first with the Hughes Hubbard & Reed law firm, later at Allen-Bradley/Rockwell Automation, and joined Briggs & Stratton in 1986 as general counsel.IRWIN ROSS was retained by Joel Stern to assist in the writing of The EVA Challenge. He has written a number of books, including The Loneliest Campaign, The Image Merchants, and Shady Business. He is a former roving editor of Reader’s Digest and over the years has written for a variety of other magazines, including Fortune and Harper’s.

• 1. The Problem. 2. The Solution.3. The Need for a Winning Strategy and Organization.4. The Road Map to Value Creation.5. The Changes Wrought by EVA.6. Extendinge EVA to the Shop Floor.7. Getting the Message Out: Training and Communications.8. EVA and Acquisitions.9. EVA Incentives.10. How EVA Can Fail.11. New Frontiers: Real Options and Forward-Looking EVA.12. 25 Questions.13. Recipe for Success.Epilogue: EVA and the "New Economy," by Gregory V. Milano.Acknowledgments.Index.