Häftad, Engelska, 1993
New Product Development
Managing and Forecasting for Strategic Success
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Beskrivning
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
Produktinformation
- Utgivningsdatum: 1993-12-16
- Mått: 185 x 265 x 31 mm
- Vikt: 860 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 368
- Förlag: John Wiley & Sons Inc
- ISBN: 9780471572268
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Mer om författaren
ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.
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