Here is an exciting new survey of more than 30 young photographers from 14 countries who will have a pivotal role in shaping the fashion of the future. From Axel Hoedt’s bold graphic experimentation and fascination with traditional costume, to the colour-saturated, hyperreal images by Daniel Jackson, or the cool, neutral aesthetic of Hanna Putz’s photographs, the work is diverse, striking, sometimes shocking, but, like all great photography, utterly memorable. Unlike recent books on fashion photography, which inevitably bring together the established ‘names’ whose work already appears widely in international fashion magazines, this book embraces the fashion world’s obsession with freshness and youth: it looks beyond what is ‘now’ and showcases what comes ‘next’. An introduction by the author and texts on each photographer are also featured.
