Advertising the American Dream

Making Way for Modernity, 1920-1940

AvRoland Marchand

Häftad, Engelska, 1985

518 kr

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Beskrivning

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? "Advertising the American Dream" looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media - radio broadcasts, confession magazines, and tabloid newspapers - Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

Produktinformation

Utgivningsdatum:1985-09-16
Mått:174 x 252 x 26 mm
Vikt:935 g
Format:Häftad
Språk:Engelska
Antal sidor:472
Förlag:University of California Press
ISBN:9780520058859

Utforska kategorier

Reklam inom Ekonomi och Ledarskap

Mer om författaren

Roland Marchand (1933-1997) was Professor of History at the University of California, Davis, and authored numerous works on American cultural history.

Recensioner i media

"This gracefully written and beautifully illustrated book skillfully explores the complex relationships between advertising and American life in the interwar years."

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