Paul D. Ellis is Professor in the Department of Management and Marketing at Hong Kong Polytechnic University, where he has taught research methods for nearly fifteen years. His research interests include trade and investment issues, marketing and economic development, international entrepreneurship, and economic geography. Professor Ellis has been ranked as one of the world's most prolific scholars in the field of international business.

'Paul Ellis writes with a light touch, explains well, and uses numerous practical examples. He focuses on four of the issues that are central to the statistical changes now sweeping many disciplines - effect sizes, confidence intervals, power, and meta-analysis. This is a highly readable, highly practical book. It will be invaluable to anyone who wishes to contribute to - or even just understand - the research of the future.' Geoff Cumming, La Trobe University, Australia

• List of figures; List of tables; List of boxes; Introduction; Part I. Effect Sizes and the Interpretation of Results: 1. Introduction to effect sizes; 2. Interpreting effects; Part II. The Analysis of Statistical Power: 3. Power analysis and the detection of effects; 4. The painful lessons of power research; Part III. Meta-Analysis: 5. Drawing conclusions using meta-analysis; 6. Minimizing bias in meta-analysis; Last word: thirty recommendations for researchers; Appendices: 1. Minimum sample sizes; 2. Alternative methods for meta-analysis; Bibliography; Index.