Cotton's Renaissance

A Study in Market Innovation

AvGeorge David Smith,Timothy Curtis Jacobson

Häftad, Engelska, 2011

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Beskrivning

Cotton's Renaissance is an analytical and interpretive history of the responses of US cotton growers to problems of supply and demand, and of the unique public-private organization they founded to help them grow, compete, and survive in an increasingly competitive marketplace. It is a story of how cotton growers learned, after more than a century and a half of trying to manage supply, that they could actually influence demand for their commodity. The impact of that company, Cotton Incorporated, on the markets for cotton was a remarkable achievement in organizational entrepreneurship. In its 'total marketing' effort to rebuild cotton's market share, it has fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency of not only the farmers who grow cotton, but also those who transform it into consumer goods.

Produktinformation

Utgivningsdatum:2011-06-30
Mått:152 x 229 x 21 mm
Vikt:530 g
Format:Häftad
Språk:Engelska
Antal sidor:364
Förlag:Cambridge University Press
ISBN:9780521298957

Utforska kategorier

Amerikas historia inom Historia och arkeologi

Recensioner i media

Review of the hardback: 'This is an insightful case study about how a collective marketing and research organisation took on the chemical and synthetic corporate giants … this story offers convincing evidence in its own right that technical investment can promote the survival of cotton industries in advanced countries.' Business History

Innehållsförteckning

Preface; Introduction: why grow cotton, anyway? Culture and economy; Part I. Managing Supply: 1. 'The snow of southern summers': King Cotton and his markets in the age of industrial revolution; 2. Nature and know-how: organization and technology in the Postbellum era; 3. Acts of God and Government: the search for political solutions; Part II. Approaching the Market: 4. Synthetic shock: competition's alarm; 5. Creating Cotton Incorporated; Part III. Managing the Market: 6. Creating consumption; 7. Managing the mill: the necessary illusion of control; 8. Competitive markets in a global economy; Afterword: trends and cycles.