Häftad, Engelska, 1993
The Adaptive Decision Maker
Av John W. Payne, James R. Bettman, Eric J. Johnson
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Beskrivning
The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.
Produktinformation
- Utgivningsdatum: 1993-05-28
- Mått: 153 x 230 x 24 mm
- Vikt: 569 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 348
- Förlag: Cambridge University Press
- ISBN: 9780521425261
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