David Glover is Senior Lecturer in English at the University of Southampton. Scott McCracken is Professor of English at Keele University.

'It is a subject which stretches back (and forward) in time, across cultures, media, readers or consumers and is constantly shifting, especially now in the light of rapidly developing technology. This is a thorough survey of the current state of academic study of this area … for academics and students it is an invaluable source and guide to a subject, or subjects, of wide social, cultural and academic application.' Stuart James, Reference Reviews

• Introduction David Glover and Scott McCracken; 1. Publishing, history, genre David Glover; 2. Fiction, theatre, and early cinema Nicholas Daly; 3. Television and serial fictions John Caughie; 4. The public sphere, popular culture and the true meaning of the Zombie Apocalypse Roger Luckhurst; 5. The reader of popular fiction Nicola Humble; 6. Reading time: popular fiction and the everyday Scott McCracken; 7. Gender and sexuality in popular fiction Kaye Mitchell; 8. Pulp sensations Erin A. Smith; 9. Bestselling fiction: machinery, economy, excess Fred Botting; 10. Comic books and graphic novels Hilary Chute and Marianne Dekoven; 11. Popular fictions in the digital age Brenda Silver; Further reading; Index.