A window dresser has the bright idea of utilizing a special sun lamp in the display window which contains two female dummies and a male dummy, Waldorf. The lamp's rays have fantastic properties and turn Waldrof into a beguiling young man and later turn Hathaway, the store's unpopular owner, into a dummy. Waldorf revolutionizes the store by throwing a free champagne party. He also thoroughly enjoys himself with the adoring female staff. His human life is short, if exceedingly merry, while Hathaway's enforced sojourn in the display window has taught him a few lessons.