The 2021 edition of the "Artist As Brand® Workbook" includes techniques to empoweryour authentic art spirit, art career direction, as well as strategies for findingyour audience, product creation, and promotion. Includes interviews of successfulartist entrepreneurs, and much more! This book is for serious creative individuals,students, professors, and professionals who want a career from their art, on theirown terms. Scores of successful artists around the planet embrace this model ofcreative commerce to promote their authentic visions. This is the official digitaltextbook used by participants at colleges, universities, and art institutions whiletaking the Artist As Brand® Workshop. This interactive workbook is broken down intoeasy-to-digest pieces of knowledge—great for returning to the book again and again:DECLARE YOUR PURPOSE • Learn your Heart Virtue. Knowing your Heart Virtue is thefirst step to establishing a foundation which your career is built upon. Thisintimate part of yourself is a driving force in your life, going deeper than yourart. Declaring this core purpose aligns your heart with your art in a profoundmanner. • Design a Vision Board. Learn how to target the exclusive niche marketsthat will make up your core group of supporters. PLAN YOUR BRAND • Design your artand project/product line. Look at artists who are successful in this area and newapproaches to making income from your art. Define what art and projects/products canmanifest from your Vision Board. • Create an innovative marketing blueprint thatintegrates high tech and high touch medias. These are two very different butsynergistic marketing models. Learn how to best utilize these promotional mediums. •Learn the simple yet powerful art tools of business and commerce. Are you an arthobbyist or an art professional? If you are selling art, you are a business. •Connect with artist entrepreneur leaders. Create a community with those who aresuccessful will keep you inspired and in the company of great people. • Your Name,Tagline, and Art of the Blurb. The name of your business, and how you represent itreflects your professionalism, whether online or in person. Learn how to introduceand represent yourself to people. EMPOWER YOUR PROSPERITY • Commit tosustainability. You will design a five-year marketing strategy that takes a seriouslook at your finances, living situation, and overall goals personally andprofessionally. What is possible? • Recognize the potential in team building and thepower of a Mastermind. Your peers can be some of your greatest assets from apersonal, professional, and moral support capacity. Become a confident, independent,prosperous artist by learning the simple steps of connecting directly with yourfans, patrons, and collectors. Growing this family of supporters creates afoundation of financial support. The "Artist As Brand® Workbook" also includes livelinks for interactive learning throughout the book. To learn more about Artist AsBrand® visit www.ArtistAsBrand.com. You can also join the conversation with otherartists and entrepreneurs on the Artist As Brand® Forum.
