Torben Vestergaard is Professor of English at the University of Aalborg, DenmarkKim Schrode is Research Associate in English at the University of Aarhuss, Denmark, and (1984-5) Visiting Scholar at the Annenberg School of Communications, University of Southern California.

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• Introduction Unit one: What is an advertisement?Unit two: Attention-seeking devicesUnit three: Writers, readers and textsUnit four: How does that sound? StereotypingUnit five: Nautical but nice: intertextualityUnit six: Cultural variationsUnit seven: Tricks of the tradeUnit eight: Picture me thisUnit nine: Language on the move

Torben Vestergaard is Professor of English at the University of Aalborg, DenmarkKim Schrode is Research Associate in English at the University of Aarhuss, Denmark, and (1984-5) Visiting Scholar at the Annenberg School of Communications, University of Southern California.

Select Guide Rating

• Introduction Unit one: What is an advertisement?Unit two: Attention-seeking devicesUnit three: Writers, readers and textsUnit four: How does that sound? StereotypingUnit five: Nautical but nice: intertextualityUnit six: Cultural variationsUnit seven: Tricks of the tradeUnit eight: Picture me thisUnit nine: Language on the move