Understanding Companies and Markets

A Strategic Approach

Häftad, Engelska, 1994

336 kr

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Beskrivning

This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices. An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

Produktinformation

Utgivningsdatum:1994-07-23
Mått:174 x 247 x 25 mm
Vikt:595 g
Format:Häftad
Språk:Engelska
Antal sidor:324
Förlag:John Wiley and Sons Ltd
ISBN:9780631190998

Utforska kategorier

Nationalekonomi inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap

Mer om författaren

Bryan Lowes is Lecturer in Managerial Economics, Christopher L. Pass is Lecturer in Management Economics and Stuart M. Sanderson is Senior Lecturer in Business Policy all at the Management Centre, University of Bradford, UK.

Innehållsförteckning

Introduction. 1. Business Strategy: An Overview. 2. Industrial Economics: An Overview. 3. Company Objectives. 4. Company Management and Organisation. 5. Horizontal Expansion. 6. Vertical Expansion. 7. Conglomerate Expansion. 8. A Framework for Analyzing Markets and Competitiveness. 9. Costs. 10. Prices. 11. Product Differentiation. 12. Market Entry and Exit. 13. Multinational Companies. 14. Market Performance and Public Policy. Index.