Bokus
George G. Brenkert - Marketing Ethics, Inbunden

Inbunden, Engelska, 2008

Marketing Ethics

Av George G. Brenkert

Del 8 i serien Foundations of Business Ethics

1235 kr

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Beskrivning
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and moralityIdentifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketingConsiders broader meanings and background assumptions of marketing infrequently included in other marketing literatureAdds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency
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George G. Brenkert is Professor of Business Ethics at the McDonough School of Business, Georgetown University. Former Editor-in-Chief of Business Ethics Quarterly, he has published numerous articles on ethics, business ethics, and social and political philosophy. Among the books he has published are Political Freedom (1991) and Corporate Integrity and Accountability (2004).

Recensioner i media

”Brenkert's book offers a carefully reasoned and serious examination of marketing ethics. He provides useful insights into the several important topics he examines in the text.” (Notre Dame Philosophical Reviews, May 2009)

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