If the COVID-19 pandemic taught us anything, it is that the forces shapingtomorrow can easily blindside us if we''re not prepared for them. As we enter apost-pandemic world, scores of trends are set to arrive ahead of schedule. In thewords of Shopify VP Loren Padelford, "Covid has acted like a time machine: itbrought 2030 to 2020." The very changes Padelford is describing represent enormousopportunities for those that are ready. And that''s the very purpose of this book,"The New Now". It is designed to help you get a clear sense of what the future willhold so we can start gearing up for it. The book''s author Michael McQueen has spentover 15 years analyzing trends and identifying patterns before they becomedisruptions. "The New Now" explores the 10 megatrends that will reshape our world,recast our economy and redefine everyday life in ways many of us can scarcelyimagine. These include: 1. The Acceleration of AI 2. The COVID-Conditioned Consumer3. The Priority of Personalization 4. The Post-Millennial Marketplace (Gen Z) 5. TheTriumph of the Tiny (Nanotechnology) 6. The Reworking of Work (Virtual and Hybrid)7. The Reign of Blockchain 8. Trust as a Commodity 9. The End of Ownership(Everything-as-a-service revolution) 10. Sustainability Takes Centre Stage LondonBusiness School Professor Gary Hamel put it well when he observed that "You can''toutrun the future if you don''t see it coming." This book will give you the insightsand strategies to help you prepare now for what is coming next. To watch a shortvideo overview of "The New Now", visit: shorturl.at/bdsyY.
