Benjamin Gomes-Casseres is Professor of International Business, Brandeis International Business School.

Gomes-Casseres explains in a highly readable style the different forms...collaborations take and elaborates on the varied motivations behind the formation of alliance groups.

• Introduction: Competition despite Cooperation Case Study: How Fuji Xerox Saved Xerox 1. Firms, Alliances, and Constellations Case Study: Did Honeywell Create a Competitor? 2. Allies or Rivals? Case Study: Tiny Mips Takes On the Giants 3. Competing in Constellations Case Study: The ACE Bandwagon Runs Out of Steam 4. The Spread of Collective Competition Case Study: The Thickening Web of Multimedia Alliances 5. Alliances and the Organization of Industry Conclusion: Rethinking Alliances and Rivalry Appendix A: Interviews Appendix B: Data and Methods for Alliance Survey Appendix C: Additional Case Studies Appendix D: Data on Selected U.S.-Japanese Alliances Appendix E: Data on RISC Alliance Groups Notes Index

Benjamin Gomes-Casseres is Professor of International Business, Brandeis International Business School.

Gomes-Casseres explains in a highly readable style the different forms...collaborations take and elaborates on the varied motivations behind the formation of alliance groups.

• Introduction: Competition despite Cooperation Case Study: How Fuji Xerox Saved Xerox 1. Firms, Alliances, and Constellations Case Study: Did Honeywell Create a Competitor? 2. Allies or Rivals? Case Study: Tiny Mips Takes On the Giants 3. Competing in Constellations Case Study: The ACE Bandwagon Runs Out of Steam 4. The Spread of Collective Competition Case Study: The Thickening Web of Multimedia Alliances 5. Alliances and the Organization of Industry Conclusion: Rethinking Alliances and Rivalry Appendix A: Interviews Appendix B: Data and Methods for Alliance Survey Appendix C: Additional Case Studies Appendix D: Data on Selected U.S.-Japanese Alliances Appendix E: Data on RISC Alliance Groups Notes Index

Benjamin Gomes-Casseres is Professor of International Business, Brandeis International Business School.

Gomes-Casseres explains in a highly readable style the different forms...collaborations take and elaborates on the varied motivations behind the formation of alliance groups.

• Introduction: Competition despite Cooperation Case Study: How Fuji Xerox Saved Xerox 1. Firms, Alliances, and Constellations Case Study: Did Honeywell Create a Competitor? 2. Allies or Rivals? Case Study: Tiny Mips Takes On the Giants 3. Competing in Constellations Case Study: The ACE Bandwagon Runs Out of Steam 4. The Spread of Collective Competition Case Study: The Thickening Web of Multimedia Alliances 5. Alliances and the Organization of Industry Conclusion: Rethinking Alliances and Rivalry Appendix A: Interviews Appendix B: Data and Methods for Alliance Survey Appendix C: Additional Case Studies Appendix D: Data on Selected U.S.-Japanese Alliances Appendix E: Data on RISC Alliance Groups Notes Index