Judith C. Tingley, a psychologist and expert on workplace communication, has worked with a broad spectrum of clients, including BMW, Merrill Lynch, Intel, and Motorola. The author of Genderflex and Say What You Mean, Get What You Want, Tingley lives in Phoenix, Arizona, and can be reached on the Web at www.gendersell.com.

Ken Blanchard coauthor of The One Minute Manager GenderSell is a must-read for anyone in the selling field. It's about time that someone recognized the importance of the psychological differences between the sexes and their impact on the buying and selling process.

• ContentsAcknowledgementsIntroduction: It's Time to Raise the Bar for Sales SkillsChapter 1. Customizing for Consumer GenderChapter 2. Adapting to DifferenceChapter 3. Men Influencing WomenChapter 4. Women Influencing MenChapter 5. Establishing Rapport: Cold and Steely Versus Warm and FuzzyChapter 6. Building and Bonding the Customer ConnectionChapter 7. Finding a Fit -- the Needs Assessment by GenderChapter 8. The Presentation Dance -- Everybody Does It DifferentlyChapter 9. Hard Sell or Soft Close?Chapter 10. Selling to Couples: Navigating the BattlefieldsEpilogue: Gendersell SuccessBibliographyIndex

Judith C. Tingley, a psychologist and expert on workplace communication, has worked with a broad spectrum of clients, including BMW, Merrill Lynch, Intel, and Motorola. The author of Genderflex and Say What You Mean, Get What You Want, Tingley lives in Phoenix, Arizona, and can be reached on the Web at www.gendersell.com.

Ken Blanchard coauthor of The One Minute Manager GenderSell is a must-read for anyone in the selling field. It's about time that someone recognized the importance of the psychological differences between the sexes and their impact on the buying and selling process.

• ContentsAcknowledgementsIntroduction: It's Time to Raise the Bar for Sales SkillsChapter 1. Customizing for Consumer GenderChapter 2. Adapting to DifferenceChapter 3. Men Influencing WomenChapter 4. Women Influencing MenChapter 5. Establishing Rapport: Cold and Steely Versus Warm and FuzzyChapter 6. Building and Bonding the Customer ConnectionChapter 7. Finding a Fit -- the Needs Assessment by GenderChapter 8. The Presentation Dance -- Everybody Does It DifferentlyChapter 9. Hard Sell or Soft Close?Chapter 10. Selling to Couples: Navigating the BattlefieldsEpilogue: Gendersell SuccessBibliographyIndex